Performance Marketing Specialist/ User Acquisition Specialist — Mid-Level

Job Type: Full time Work Mode: Remote Experience: 2–5 years Salary: ₹6–10 LPA

About the Role

We are looking for a mid-level User Acquisition Specialist to drive user growth and optimize paid acquisition campaigns across digital platforms. The ideal candidate should have hands-on experience in performance marketing, campaign management, optimization, and data-driven user acquisition.

Key Responsibilities

- Plan, launch, and manage user acquisition campaigns across paid channels.
- Monitor campaign performance and optimize campaigns to improve CPI, CPA, ROAS, CAC, and conversion rates.
- Analyze campaign and user data to identify growth opportunities.
- Manage campaign budgets and ensure efficient allocation of spend.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.
- Work closely with the creative and product teams to develop and test high-performing ad creatives.
- Track and report key acquisition and performance metrics.
- Identify underperforming campaigns and implement optimization strategies.
- Stay updated on paid acquisition trends, platforms, and best practices.
- Contribute to scaling successful campaigns while maintaining target acquisition costs.

Requirements

- 2–5 years of hands-on experience in User Acquisition / Performance Marketing / Growth Marketing.
- Experience managing paid acquisition campaigns with measurable budgets.
- Strong understanding of performance marketing metrics such as CPI, CPA, CAC, ROAS, CTR, and CVR.
- Experience with platforms such as Google Ads, Meta Ads, TikTok Ads, or other relevant paid acquisition channels.
- Strong analytical and data interpretation skills.
- Comfortable working with campaign dashboards, spreadsheets, and performance reports.




- Experience with A/B testing and campaign optimization.
- Ability to work independently in a remote environment.
- Strong communication and problem-solving skills.

Good to Have

- Experience in mobile apps, gaming, SaaS, or consumer products.
- Familiarity with attribution and analytics tools such as AppsFlyer, Adjust, Google Analytics, or similar platforms.
- Experience scaling campaigns across multiple geographies.
- Understanding of creative testing and performance-driven creative strategy.

What We’re Looking For

We are looking for someone who is hands-on, data-driven, and comfortable owning user acquisition campaigns end-to-end, rather than someone focused only on campaign coordination or reporting.

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits

- Flexible schedule
- Health insurance
- Provident Fund
- Work from home

Application Question(s):
- How many years of hands-on experience do you have in User Acquisition / Performance Marketing?
- Which paid acquisition platforms have you managed directly?
- Have you independently managed and optimized paid user acquisition campaigns?
- Do you have experience working with mobile apps or mobile games?
- Which key performance metrics do you regularly track for User Acquisition?
- What is the approximate monthly ad spend/budget you have personally managed?
- Have you worked with attribution/analytics platforms such as AppsFlyer, Adjust, or Google Analytics?
- What is your current CTC and expected CTC?
- What is your notice period / earliest joining date?
- Are you comfortable working in the US time zone when required?
- Have you previously worked in a fast-paced work environment where you had to manage multiple priorities and meet tight deadlines?
- Do you have your own laptop and a stable, reliable internet connection for remote work?

Work Location: Remote

📌 Performance Marketing Specialist (India)
🏢 BLKBOX Technologies
📍 India