Key Responsibilities

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, marketplaces and other digital platforms.
- Drive customer acquisition, lead generation, sales, revenue and ROI.
- Manage campaign budgets, bidding strategies and performance optimization.
- Track and improve ROAS, CAC, CPL, CPA, CTR and conversion rates.
- Create audience targeting, retargeting and remarketing strategies.
- Conduct A/B testing for ad creatives, landing pages and campaign strategies.
- Work closely with the creative, content, website and sales teams to improve conversions.
- Analyse campaign performance using Google Analytics, Meta Business Suite and other reporting tools.
- Prepare regular MIS and performance reports with actionable insights.




- Manage and optimize digital marketing budgets to achieve business targets.

Desired Skills

- Robust hands-on experience with Google Ads and Meta Ads.
- Knowledge of Google Analytics, GTM, SEO and conversion tracking.
- Experience with e-commerce/D2C campaigns preferred.
- Strong analytical, budgeting and data interpretation skills.
- Ability to manage agencies and team members.

Qualification: Graduate/Postgraduate in Marketing, Digital Marketing or a related field. Experience: 5–8 years in Performance Marketing.

📌 Performance Marketing Manager (Gurugram)
🏢 Nirvasa Ayurveda
📍 Gurugram