Location: Bhopal, Madhya Pradesh

Experience: 2–5 Years

CTC: Up to ₹8 LPA

Work Mode: Work from Office

Employment Type: Full-time

We are looking for a Digital Marketing Specialist – Performance Marketing to manage and optimize paid acquisition campaigns for our SaaS products. The role requires hands-on expertise in Meta Ads, lead generation, campaign optimization, creative testing, and performance analytics.

KEY RESPONSIBITIES -

- Plan, execute, monitor, and optimize Meta/Facebook Ads campaigns.
- Develop paid acquisition strategies for lead generation and customer acquisition.
- Manage audience targeting, retargeting, campaign budgets, and ad placements.
- Monitor and optimize CTR, CPC, CPL, CPA, CAC, ROAS, and Conversion Rate.
- Conduct A/B testing across audiences,



creatives, ad copies, hooks, and campaign structures.
- Develop performance-focused ad concepts, copies, hooks, and creative briefs.
- Collaborate with creative teams to develop and scale UGC-style and performance-oriented creatives.

REQUIRED EXPERIENCE -
- 2–5 years of hands-on experience in Performance Marketing/Paid Advertising.
- Robust expertise in Meta Ads Manager.
- Experience with performance-focused and UGC-style advertising creatives.
- Familiarity with AI-powered marketing and content creation tools.

📌 Performance Marketing (Bhopal)
🏢 Magnet Brains Software Tech.
📍 Bhopal