Position Title: Performance Marketer

Department: Marketing

Experience Required: 1–2 years

Employment Type: Full-time

Position OverviewWe are looking for a Performance Marketer with 1–2 years of hands-on experience and strong analytical thinking to join our marketing team. The ideal candidate will manage and optimize paid marketing campaigns to drive high-quality leads, and will work closely with the sales/counselor team to connect marketing activity with admissions outcomes.

Key Responisibilities• Plan, execute, and optimize paid campaigns across platforms such as Meta Ads, Google Ads, and other relevant channels.

- Monitor campaign performance daily and make data-backed optimizations to improve key metrics (CTR, CPL, CAC, ROAS, etc.).
- Manage budget allocation across campaigns and channels to maximize return on ad spend.
- Build and maintain performance dashboards/reports to track spend, leads, and conversion trends.
- Work closely with the creative team to brief and test ad creatives, and identify what's performing best.
- Collaborate with the sales/counselor team to track lead-to-admission conversion and refine targeting accordingly.
- Conduct A/B tests on creatives, audiences, and landing pages to continuously improve performance.
- Stay updated on platform changes, industry trends, and competitor activity relevant to performance marketing.





Skills & Qualification• 1–2 years of experience in performance marketing / digital marketing, preferably managing paid campaigns end-to-end.
- Strong analytical thinking with the ability to read data, spot trends, and translate insights into action.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Working knowledge of Google Analytics (GA4) and campaign tracking/attribution basics.
- Proficiency in Excel/Google Sheets for reporting and analysis.
- Clear understanding of funnel metrics – CTR, CPL, CAC, ROAS, conversion rate, etc.
- Good communication skills to coordinate with creative and sales teams.
- Bachelor's degree in Marketing, Business, or a related field.

Preferred• Experience in the education/ed-tech industry or lead-generation-heavy business models.
- Familiarity with CRM tools and lead tracking systems.
- Basic understanding of landing page optimization and conversion rate optimization (CRO).
- Relevant certifications (Google Ads, Meta Blueprint, etc.).

What we Offer• An opportunity to work closely with the marketing and sales leadership on high-impact campaigns.
- A collaborative, quick-paced environment with room to grow into broader marketing strategy roles.

- • [Add compensation range, benefits, or other details as per company policy.]

📌 Performance Marketer (Bengaluru)
🏢 BIG Education Institute
📍 Bengaluru