3–6+ years of end-to-end social media management across diverse brands or industries.
Robust portfolio of social media content, campaigns, or accounts you’ve managed.
Excellent understanding of platform-specific content styles and audience behavior.
Hands-on with Canva, CapCut, Adobe Express, or equivalent content tools.
Solid storytelling skills — both visual and written — with high attention to detail.
Data-driven decision-maker with fluency in interpreting analytics and adjusting strategies.
Familiarity with social media tools like Buffer, Hootsuite, Later, Planoly, or Creator

Studio.
Experience working across B2B and B2C/lifestyle brands is a solid plus.

Requirements

Plan, run, and optimize paid ad campaigns on Meta (Facebook & Instagram),

LinkedIn, and YouTube to drive lead generation for Leanpitch programs, Glampies and BeAthlit events.




Create ad creatives and copy in coordination with the design and content teams that resonate with target audiences.
Define audience segments and targeting parameters based on user personas,

interests, behaviors, and lookalikes.
Monitor key metrics like CTR, CPL, conversion rate, ROAS, and bounce rate across platforms and funnel stages.
Conduct A/B testing of creatives, headlines, CTAs, and audiences to improve ad performance.
Allocate and manage ad budgets effectively across platforms and campaigns while ensuring cost efficiency.
Set up tracking (UTMs, Meta Pixel, LinkedIn Insight Tag, etc.) and integrate campaigns with analytics tools and CRM forms for full-funnel attribution.
Launch retargeting campaigns to re-engage warm audiences and improve conversion rates.

📌 Social Media Expert Bengaluru
🏢 N Human Resources u0026 Management Systems
📍 Bengaluru