Digital Marketing Lead – Meta Ads Expert Experience: 3 Years Job Type: Full-Time About the RoleWe are looking for an experienced Digital Marketing Lead – Meta Ads Expert who can independently plan, create, manage, optimize, and scale Facebook & Instagram advertising campaigns. The ideal candidate should have a strong understanding of performance marketing and should be capable of managing campaigns with a clear focus on CPC, CPL, CPA, CTR, ROAS, lead quality, conversion rate, and budget control . This role is for someone who understands how to improve campaign performance—not just create ads.

Key ResponsibilitiesPlan and create structured Meta advertising campaigns using the proper Campaign → Ad Set → Ad structure. Independently manage Facebook & Instagram advertising campaigns. Plan, allocate, and control daily and monthly advertising budgets.

Monitor and optimize CPC, CPM, CTR, CPL, CPA, Conversion Rate, and ROAS . Identify reasons behind increasing CPC, CPL, or CPA and take corrective action.

Develop and test different: Audiences Creatives Ad copies Hooks Offers Landing pages / lead forms Manage Lead Generation, Website Conversion, WhatsApp, Sales, and Retargeting campaigns . Build and optimize Custom Audiences, Lookalike Audiences, and Retargeting Audiences . Analyze campaign performance on a daily basis and make data-driven optimization decisions.

Scale successful campaigns while maintaining cost and lead quality. Reduce wasted ad spend and improve overall advertising efficiency. Improve lead quality and lead-to-conversion rates. Coordinate with the creative/content team for high-performing ad creatives.





Prepare campaign performance reports and provide explicit recommendations for improvement.

Technical

RequirementsMinimum 3 years of hands-on experience with Meta Ads. Strong practical knowledge of Meta Ads Manager and Meta Business Manager . Excellent understanding of Meta Pixel and Events Manager . Hands-on experience with Conversions API (CAPI) . Strong understanding of conversion tracking and attribution.

Experience with: Custom Audiences Lookalike Audiences Retargeting Website Visitors Audiences Engagement Audiences Lead Form Audiences Good understanding of campaign objectives, bidding strategies, placements, attribution settings, and budget optimization. Ability to diagnose campaign performance issues independently. Strong analytical and decision-making skills.

Ideal

CandidateWe need a performance marketer, not just an ad operator .

The candidate should be able to understand: Why CPC or CPM is increasing Why CTR is dropping Why CPL or CPA is becoming expensive Why lead quality is poor Which audience or creative is underperforming When to pause, optimize, duplicate, or scale a campaign How to control budgets without negatively affecting performance How to scale profitable campaigns systematically The candidate should be confident in taking complete ownership of Meta advertising performance.

Key Performance

Indicators (KPIs) CPC | CPM | CTR | CPL | CPA | Lead Quality | Conversion Rate | ROAS | Budget Utilization | Campaign Scalability Preferred SkillsStrong analytical mindset Performance-focused approach Creative testing experience Funnel optimization knowledge Ability to work independently Strong problem-solving skills Experience handling significant Meta Ads budgets will be an advantage

📌 Meta Ads Expert (Delhi)
🏢 Hardev Enterprises
📍 Delhi