We are looking for a agile professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.

Key Responsibilities

- Develop and execute influencer marketing strategies
- Identify, onboard and manage influencers/creators
- Manage user-focused social media handles and content calendars
- Create engaging short-form video and static content
- Drive content amplification and performance tracking
- Leverage MarTech platforms for user engagement and communication
- Collaborate with agencies, content creators, category and sales teams
- Use innovative approaches as platforms algorithms evolve

Ideal Candidate

- 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
- Strong understanding of content creation, creator partnerships, and digital growth
- Data-driven experience of tracking campaign performance and ROI
- Excellent stakeholder and agency management skills
- MBA Graduate (Preferred)

📌 Marketing Manager (Mumbai)
🏢 Pidilite Industries
📍 Mumbai