Company Description HLBR Corp. is a technology venture company focused on transforming India’s unorganized sector through digital innovation. Operating under HLBR Digital Commerce Private Limited, the organization builds accessible and impactful products for small businesses, local vendors, and entrepreneurs across India.

Role Description The Marketing Manager role is a full-time, in office position based in Lucknow. This role is responsible for planning and executing integrated marketing campaigns to drive growth for products. Day-to-day tasks include developing marketing strategies, overseeing digital and offline promotions, managing brand messaging, and coordinating with product, sales, and design teams.

The Marketing

Manager will analyze market trends and customer insights, track campaign performance, and optimize initiatives to improve acquisition, engagement, and retention. The role also involves managing marketing budgets, supervising agency or vendor relationships, and ensuring consistent communication across all channels. The candidate will lead both digital and non-digital marketing initiatives and will be responsible for building HLBR Corp. as a strong, recognizable, and trusted brand.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA/PGDM in Marketing will be an advantage.
- 4–7 years of relevant marketing experience.
- Experience in e-commerce, D2C, retail, consumer internet, technology, or startup environments will be preferred
- Candidates with strong experience in brand building, PR, digital campaigns, and offline marketing will be preferred.




- Experience with digital marketing channels such as social media, search, and email marketing.
- Ability to conduct market research, analyze data, and derive actionable insights.
- Competence in content development and messaging for diverse audiences.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Proven experience in managing budgets, timelines, and multiple projects simultaneously.
- Prior experience in technology, e-commerce, or hyperlocal commerce is an advantage.
- Comfort working in a fast-paced, growth-focused environment and adapting to evolving priorities.

Roles and Responsibilities:

- Develop and execute the overall marketing strategy aligned with HLBR Corp.'s business objectives.
- Plan and manage digital marketing campaigns across Google, Meta, social media, SEO, email marketing, content marketing, and other relevant platforms.
- Plan and execute non-digital/offline marketing activities, including events, activations, outdoor advertising, print media, promotional activities, partnerships, and local marketing initiatives.
- Take ownership of overall brand image, brand awareness, brand popularity, and market positioning of HLBR Corp.




- Develop and execute PR and public relations initiatives to increase brand visibility and positive market presence.
- Manage media relations, press releases, brand announcements, collaborations, events, and other PR activities.
- Develop innovative campaigns to increase customer engagement, acquisition, retention, and brand recall.
- Conduct market research and competitor analysis to identify new marketing and business opportunities.
- Develop and manage social media strategy, content, campaigns, and brand communication.
- Monitor marketing performance, ROI, customer acquisition cost (CAC), conversion rates, engagement, reach, and other key metrics.
- Plan and manage the marketing budget to ensure optimum utilization and return on investment.
- Coordinate with Sales, Operations, Product, Design, and other departments for integrated marketing initiatives.
- Manage external agencies, PR firms, creative agencies, influencers, media partners, and marketing vendors.
- Identify new digital and offline channels to strengthen HLBR Corp.'s market presence.
- Prepare regular marketing reports, campaign analysis, and performance updates for management.
- Ensure consistent brand identity and communication across all customer touchpoints.

Key Skills:

- Digital Marketing & Performance Marketing
- Offline / Traditional Marketing
- Brand Management
- Public Relations (PR)
- Campaign Planning & Execution
- Customer Acquisition
- Social Media Marketing
- SEO & SEM
- Google Ads & Meta Ads
- Content & Communication
- Market Research & Competitor Analysis
- Marketing Analytics & ROI
- Agency & Vendor Management
- Strong Communication & Leadership Skills

📌 Marketing Manager (Lucknow)
🏢 HLBR
📍 Lucknow