GROUP MARKETING MANAGER Medha Group of Companies Position: Group Marketing Manager Department: Marketing, Branding &

- Business Development Employment Type: Full-Time Location: [Office Location] Reporting To: Founder / Group Management Companies &
- Organisations Under Responsibility The Group Marketing Manager will lead and coordinate marketing activities across: Save Medha Foundation Dantura Botanics Medha Botanics Bengal Handicrafts &
- Handlooms Bengal Craft Store Medha Resorts About the Role Medha Group of Companies is looking for a highly capable, creative, data-driven and result-oriented Group Marketing Manager who can develop and execute marketing strategies across multiple businesses operating in very different sectors. This is not a traditional single-brand marketing role. The selected candidate will be responsible for building and managing marketing systems for our healthcare and social initiatives, nutraceutical and wellness brands, handicrafts and handloom businesses, retail/e-commerce operations, and hospitality business.

The Group Marketing

Manager must be capable of understanding the unique customer profile of each brand while maintaining a coordinated overall marketing strategy for the Group.

The primary objective will be: Brand Building → Lead Generation → Customer Acquisition → Sales Growth → Market Expansion Key Responsibilities 1. Group-Level Marketing Strategy Develop separate marketing strategies for each company while maintaining a unified Group-level marketing vision.

Prepare: Annual marketing strategy Quarterly marketing plans Monthly campaign calendars Marketing budgets Lead-generation targets Sales-support strategies Brand-development plans Expansion strategies The candidate must clearly identify which marketing approach works best for each business rather than applying the same strategy everywhere. 2.

Save Medha Foundation

Develop marketing and communication strategies for the Foundation's healthcare, social and community initiatives.

Responsibilities include: Public awareness campaigns Healthcare awareness programmes Patient outreach Social-impact campaigns Facebook, Instagram and YouTube campaigns Community engagement Volunteer acquisition Donor communication Event and health-camp promotion PR and media coordination Educational video campaigns Website and social-media growth Regional outreach campaigns Reputation and trust building Marketing communication must remain professional, responsible and appropriate for the healthcare sector. 3.

Dantura Botanics

Develop strategies for expanding Dantura Botanics across both B2C and B2B markets .

Responsibilities include: Brand positioning Product marketing Distributor acquisition Dealer and retailer development B2B lead generation B2C customer acquisition Product-launch campaigns Digital advertising Social-media campaigns Video marketing Influencer collaborations Marketplace strategy Distributor promotional materials Retail marketing Geographic market expansion Sales-team marketing support The Marketing Manager should work closely with sales teams to develop a measurable: Marketing → Lead → Follow-up → Conversion → Repeat Customer system. 4.

Medha Botanics Develop Medha

Botanics as a strong consumer-facing brand.

Key areas include: Amazon and marketplace marketing E-commerce growth Product listing optimisation Product photography strategy Brand content Performance marketing Customer acquisition Remarketing Customer reviews and reputation Product launches Social-commerce strategy Influencer marketing Email and WhatsApp marketing Repeat-purchase campaigns Customer-retention programmes The objective will be to build both brand recognition and profitable online sales. 5.

Bengal

Handicrafts &

- Handlooms Develop a premium identity around Bengal's traditional art, craftsmanship and handloom heritage.

Responsibilities include:



Brand storytelling Artisan stories Product photography and video campaigns Social-media marketing Exhibition promotion B2B buyer acquisition Corporate gifting campaigns Wholesale marketing Export-market research Retail partnerships Festival marketing campaigns Influencer collaborations Heritage and cultural campaigns The candidate should be capable of transforming traditional products into a strong contemporary brand without losing their cultural identity. 6.

Bengal Craft Store Develop Bengal Craft

Store as a strong retail and e-commerce destination for handicrafts, handlooms and lifestyle products.

Key responsibilities: Customer acquisition Store promotion E-commerce marketing Google Business Profile Local SEO Social-media marketing Festival campaigns Promotional offers Customer-retention campaigns WhatsApp marketing Marketplace opportunities Influencer marketing Product launches Cross-selling and upselling strategies A major focus should be converting online discovery into both online purchases and store visits. 7.

Medha Resorts

Develop marketing strategies to increase: Resort bookings Weekend bookings Family stays Group bookings Corporate bookings Events Celebrations Destination experiences Responsibilities include: Social-media marketing Google Ads Meta Ads Google Business Profile Travel-platform marketing Influencer collaborations Travel-content creation Photography and videography campaigns Seasonal packages Weekend packages Festival packages Corporate packages Customer reviews Referral campaigns Local tourism partnerships The Marketing Manager should build Medha Resorts as a recognisable destination brand rather than relying only on discount-based promotions.

Digital Marketing Management The Group Marketing

Manager should have strong working knowledge of: Meta Ads Facebook Marketing Instagram Marketing Google Ads YouTube Marketing SEO Local SEO AEO Google Business Profile Content Marketing Influencer Marketing Email Marketing WhatsApp Marketing CRM Marketing Automation Remarketing Landing Page Optimisation Conversion Rate Optimisation A/B Testing Google Analytics Search Console E-commerce Analytics Marketplace Marketing Content &

- Creative Team Management The Group Marketing Manager will coordinate with: Graphic Designers Video Editors AI Video Creators Photographers Videographers Content Writers Social Media Executives SEO Team PPC Team Web Developers Sales Executives Customer Support Team The manager will be responsible for ensuring that campaigns are not merely created but are completed, launched, measured and improved.

Marketing Funnel Development For every company, the candidate should develop a clearly measurable funnel: Awareness ↓ Interest ↓ Lead / Enquiry ↓ Follow-up ↓ Conversion ↓ Repeat Business ↓ Referral The candidate must identify where potential customers are dropping out and continuously improve the funnel. Lead Generation &

- Sales Coordination The Marketing Manager will work closely with the sales team.

Responsibilities include: Generating qualified leads Tracking lead sources Measuring lead quality Monitoring sales follow-up Improving conversion rates Reducing Cost Per Lead Reducing Customer Acquisition Cost Increasing repeat purchases Developing referral systems Creating remarketing campaigns Marketing success will be measured primarily by business outcomes—not simply likes, views or followers.

Brand Management

Each company must maintain its own distinct identity.





The Marketing Manager will supervise: Brand positioning Logo usage Colour guidelines Visual identity Advertising tone Social-media presentation Photography style Video style Product presentation Packaging communication Website consistency Market Research The candidate will continuously analyse: Competitors Customer behaviour Pricing New markets Consumer trends Advertising trends Distribution opportunities Marketplace opportunities Geographic expansion Customer feedback Competitor campaigns Monthly competitor reports should be prepared for management.

Marketing Budget Management The Group Marketing

Manager will be responsible for allocating marketing budgets intelligently across businesses.

Budgets may include: Meta Ads Google Ads Influencer campaigns Video production Photography SEO Events Exhibitions Print advertising PR Outdoor advertising Promotional materials Every major marketing expense should have a measurable objective. Reporting &

- Analytics The Marketing Manager will submit structured performance reports to management.

Significant metrics include: Digital Reach Engagement Website traffic CTR CPC CPM Lead Generation Number of leads Qualified leads Cost per lead Lead-to-sale conversion Sales Revenue generated Customer acquisition cost Return on advertising spend Average order value Repeat purchase rate Brand Search growth Social-media growth Reviews Customer engagement Brand awareness Key Performance Indicators — KPIs The candidate's performance will be evaluated based on: Revenue growth Qualified lead generation Cost per lead Customer acquisition cost Conversion rate Return on Ad Spend Online sales growth Marketplace sales Distributor/dealer acquisition Resort booking growth Website traffic growth Brand awareness Social-media growth Customer retention New-market development Marketing-team performance Campaign execution quality Required Skills The ideal candidate should have: Strong marketing strategy skills Leadership ability Performance-marketing knowledge Sales-funnel understanding Brand-development experience Excellent communication skills Strong analytical ability Creative thinking Team-management experience Budget-management ability Negotiation skills Market-research capability Excellent execution skills Multi-project management ability Qualification Preferred: MBA / PGDM in Marketing or Bachelor's/Master's degree in: Marketing Business Administration Management Mass Communication Digital Marketing Relevant Business Discipline Strong practical marketing experience may be considered more important than academic qualification.

Experience Preferred: 5–10 years of overall marketing experience with at least: 2–3 years of managerial/team-leadership experience. Candidates with experience across multiple sectors such as: Healthcare Wellness Nutraceuticals FMCG E-commerce Retail Handicrafts Hospitality Consumer Brands will receive preference.

The Person We Are Looking For

We are not looking for someone whose job ends after posting content on Facebook or running a few advertisements. We need someone who can think like a business leader and marketing strategist .

The ideal candidate should be able to ask: Who is our customer? Why should they choose us? How do we reach them? How much does it cost to acquire them? How do we convert them? How do we make them come back? How do we scale the model? Core Mission of the Role Build 6 Strong Brands.

Create Predictable Lead

Generation.

Increase

Sales &

- Bookings.

Develop New

Markets. Build a High-Performance Marketing Team.

Turn Marketing Investment Into Measurable Business

Growth.

Medha

Group of Companies Save Medha Foundation | Dantura Botanics | Medha Botanics | Bengal Handicrafts &

- Handlooms | Bengal Craft Store | Medha Resorts One Group.

Multiple

Sectors. One Vision for Growth.

📌 Marketing Manager (Kolkata)
🏢 Save Medha Foundation
📍 Kolkata