Job Role: Marketing Manager

Location: Gurugram (In office)

Experience: 6–10 Years

Company: iQuanta

Position Overview

We are seeking a strategic, data-driven Marketing Manager to build and lead a well-rounded marketing function that powers growth across all our product lines. You will act as the growth engine's compass—monitoring lead volume, lead quality, and funnel conversion ratios, and continuously tweaking marketing plans to ensure every product scales profitably. Rather than getting bogged down in day-to-day execution, your role is to own marketing strategy, empower your team, govern execution across marketing channels, and optimize overall business performance.

Core Responsibilities

Strategic Governance & Multi-Product Growth

- Growth Orchestration: Align marketing strategies across all course offerings, ensuring every product vertical receives balanced strategy, budget allocation, and creative support.
- Cross-Functional Leadership: Oversee specialized channel leads (Performance, SEO, Content, Social, CRM, Community) to ensure all channels work synchronously as a unified growth engine.
- Campaign Execution & SOPs: Set clear execution standards, campaign roadmaps, and SOPs to ensure team delivery matches timeline and quality benchmarks.

Performance Monitoring & Funnel Optimization
- End-to-End Analytics: Track core performance metrics daily—focusing on lead volume, lead quality, CAC, ROAS, and overall marketing ROI.
- Tactical Course Correction:



Proactively spot dropping metrics or conversion bottlenecks across landing pages, ads, or funnels, tweaking plans and reallocating budgets to restore momentum.
- Sales Alignment: Partner closely with the Sales and Academic teams to evaluate lead quality, conversion ratios, and customer feedback to refine targeting and messaging.

Qualifications & Skills

Required

- Experience: 6–10 years of growth and marketing experience, with a proven track record of steering cross-channel strategy and managing sizeable marketing budgets.
- Strategic Mastery: Deep understanding of the full marketing ecosystem (Paid Media, SEO, Content, CRM, CRO, and Brand) without needing to execute every channel manually.
- Analytical Rigor: Exceptional ability to read funnel data, map attribution, and translate raw metrics into actionable campaign adjustments.
- Execution Management: Proven ability to drive accountability, mentor channel leads, and manage external agency partners effectively.

Preferred

- Prior experience driving multi-product growth in EdTech, Consumer Tech, or D2C environments.
- Background in high-velocity lead generation and community-led acquisition models.

What We're Looking For A growth-minded marketing manager who understands the full marketing mix and knows how to pull the right levers to drive predictable revenue. You look at marketing holistically, spot trends in the numbers before anyone else, and refine execution plans so that every product line thrives.

📌 Marketing Manager (Gurugram)
🏢 iQuanta
📍 Gurugram