The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

- Define and execute the marketing and communication activities according to our marketing plan
- Coordinate all marketing activities to generate leads
- Collaborate with other teams to promote offerings
- Inform clients and prospects of products and services through creative marketing strategies
- Track performance of all marketing campaigns

Qualifications

- Bachelor's degree or equivalent experience
- 3+ years' experience in marketing

- Ability to multi-task
- Strong verbal, written, and organizational skills

# Marketing Manager –
- Referral Engine

## Institute of Health &
- Longevity (IHL)

Location: Coimbatore

Role Type: Full-time / Startup Stage

Function: Growth, Partnerships &

- Referral Marketing

### About IHL The Institute of Health &

- Longevity (IHL) is an early-stage preventive health and longevity initiative focused on helping adults, particularly people aged 40+, improve their healthspan, physical capacity and quality of life.

IHL combines structured education, diagnostics, expert guidance and sustained action across areas such as:

Exercise and physical fitness

Nutrition

Sleep

Supplementation

Emotional wellbeing

Healthy ageing

Preventive diagnostics

Behaviour change and adherence

Our objective is not simply to provide health information, but to help people convert knowledge into measurable action and long-term results.

---

# Role Purpose The Marketing Manager will build and operate IHL's Referral Engine.

This is not a conventional advertising or social-media-only role.

The primary responsibility is to create a powerful network of individuals, professionals, institutions and community influencers who can consistently introduce qualified participants to IHL programmes, workshops and events.

The person should be comfortable spending significant time outside the office meeting potential partners, building relationships, creating collaborations and converting those relationships into participant referrals.

### The core question for this role is:

"Who already has the trust of the people IHL wants to reach, and how do we make them our partners?"

---

# Key Responsibilities

## 1. Build the IHL Referral Network

Identify, approach and onboard potential referral partners including:

Doctors

Clinics

Hospitals

Diagnostic centres

Physiotherapists

Nutritionists

Pharmacies

Gyms

Fitness trainers

Yoga centres

Sports clubs

Running and cycling communities

Insurance advisors

Financial advisors

Senior citizen communities

Apartment associations

Resident welfare associations

Corporate HR teams

Business associations

Rotary and Lions Clubs

Community organisations

Temples and religious/community institutions

Salons and wellness centres

Alumni groups

NRI networks

Influencers and community leaders

Build a continuously expanding database of potential referral partners.

---

# 2.

Develop Referral

Partnerships

Meet partners personally and explain:

What IHL is

Who IHL is designed for

What problems IHL attempts to solve

Why their clients, patients or members may benefit

How the referral programme works

How referred participants will be followed up

How the partner relationship will be maintained The objective is to move partners through:

Prospect →

- Meeting →
- Interested →
- Activated →
- First Referral →
- Repeat Referrer →
- Strategic Partner

---

# 3.

Generate Qualified

Leads The Marketing Manager will be accountable not merely for meetings or contacts, but for qualified participant leads.





A qualified lead should broadly match the intended IHL participant profile and demonstrate genuine interest in preventive health, longevity or structured lifestyle improvement.

The manager must continuously improve:

Number of Referral Partners ×

- Referrals per Partner ×
- Lead-to-Registration Conversion

---

# 4.

Activate Dormant

Partners

Signing up a referral partner is only the beginning.

The manager must maintain continuous engagement through:

Regular follow-ups

WhatsApp communication

Educational content

Workshop invitations

Partner meetings

Participant success stories

Referral reminders

Community events

Health talks

Co-branded programmes A major KPI will be the percentage of registered partners who actually produce referrals.

---

# 5.

Develop Institutional

Collaborations

Create partnerships where IHL can conduct:

Health &

- Longevity talks

Corporate wellness sessions

Small workshops

Screening programmes

Health awareness programmes

Community events

Doctor/clinic collaborations

Gym collaborations

Diagnostic partnerships

Member-exclusive programmes

Each activity should ultimately support the IHL participant acquisition funnel.

---

# 6. Manage the Referral Funnel

Maintain accurate tracking of every referral.

The Marketing Manager should know at any given time:

Number of referral partners contacted

Meetings completed

Partners activated

Referrals received

Qualified leads generated

Workshop registrations

Programme conversions

Conversion rate by partner

Revenue generated by each referral channel

Decisions should be driven by data rather than assumptions.

---

# 7.

Build Referral Marketing

Materials

Work with the IHL team to create:

Referral partner presentations

Brochures

WhatsApp messages

Partner onboarding kits

Posters

QR-based referral links

Landing pages

Referral codes

Success stories

Testimonials

Workshop invitations

Short educational videos

Every referral source should have an easy way to explain IHL and introduce a prospective participant.

---

# 8.

Support

Workshops and Events

IHL workshops will be an important entry point into the referral funnel.

The Marketing Manager will help ensure strong attendance through:

Referral partners

Local communities

Existing participants

Institutional collaborations

Digital campaigns

Direct outreach

They will also interact with attendees, capture leads and ensure systematic post-event follow-up.

---

# 9. Build a Participant Referral Programme

Satisfied participants can become one of IHL's strongest growth channels.

The Marketing Manager should build systems encouraging:

Participant →

- Advocate →
- Referrer →
- Community Ambassador

This may include

Referral rewards

Ambassador programmes

Bring-a-friend sessions

Family programmes

Alumni communities

Success-story campaigns

---

# 10.

Lead Local Market

Penetration

Initially, the role will require strong on-ground execution in Coimbatore and surrounding communities.

The manager should identify micro-markets with high concentrations of the target demographic and build strong local visibility before expanding geographically.

The approach should be

Dominate a small geography first →

- Build proof →
- Replicate the model.

---

# Key Performance Indicators

Performance will be measured primarily by outcomes.

### Weekly KPIs

New referral prospects identified

Referral partner meetings completed

New referral partners activated

Follow-ups completed





Qualified leads generated

Workshop registrations generated

Partnership activities conducted

### Monthly KPIs

Active referral partners

Total referrals received

Cost per qualified lead

Referral-to-registration conversion rate

Programme conversions

Revenue generated

Repeat referrals

Partner activation rate

Performance by referral category

---

# Ideal Candidate

We are looking for someone who is:

Extremely comfortable meeting new people

Solid at relationship building

Persuasive without being aggressive

Energetic and proactive

Comfortable working independently

Highly organised

Target-oriented

Comfortable with daily follow-up

Able to communicate with doctors, business owners and community leaders

Interested in health, fitness or longevity

Comfortable working in a startup environment

---

# Preferred Background

Candidates may come from

Healthcare marketing

Hospital marketing

Diagnostic centre marketing

Pharmaceutical sales

Insurance

Fitness industry

Wellness industry

Education sales

Membership businesses

Community marketing

Business development

Relationship management A healthcare qualification is not mandatory.

Strong execution and relationship-building ability are more important.

---

# Skills Required

Partnership Development

Referral Marketing

Business Development

Lead Generation

Community Marketing

Relationship Management

Sales Funnel Management

CRM Management

Event Marketing

WhatsApp Marketing

Presentation Skills

Negotiation

Follow-up Discipline

Data Tracking

Basic Digital Marketing

---

# What Will Make Someone Exceptional in This Role?

The best person for this role will naturally think:

"Who else can introduce us to 20 people?"

instead of:

"How do I find those 20 people one by one?"

IHL wants to build a network-driven growth model, where trusted people introduce IHL to communities that already know and trust them.

---

# First 90-Day Mission

### Days 1–30 —

- Build the Network

Map the Coimbatore referral ecosystem

Create a database of high-potential partners

Begin daily partner meetings

Build referral communication material

Establish CRM tracking

Activate the first group of referral partners

### Days 31–60 —

- Generate Referrals

Identify the highest-performing referral categories

Increase partner activation

Conduct collaborative events

Generate a predictable weekly flow of qualified leads

Build testimonial and success-story assets

### Days 61–90 —

- Build a Repeatable Engine

Identify

Best Partner Types ×

- Best Message ×
- Best Offer ×
- Best Follow-Up ×
- Best Conversion Process

Document the system so that it can be reproduced in additional neighbourhoods and cities.

---

# Reporting Culture

IHL will operate with a strong execution culture.

The Marketing Manager will provide a short Daily Sprint Update covering:

Today

Meetings completed

Partners activated

Referrals received

Leads generated

Key learning

Tomorrow

Meetings planned

Follow-ups

- Specific targets

Every week should end with one question:

### What produced actual referrals this week, and how do we multiply it next week?

---

# Why Join IHL?

This is an opportunity to join IHL at the startup stage and help build the growth engine from the ground up.

The person taking this role will not simply inherit an existing marketing system.

They will help design it, test it, measure it and scale it.

For someone interested in entrepreneurship, preventive health and building businesses from zero to one, the learning opportunity can be significant.

### IHL Philosophy

Knowledge without action rarely changes health.

Our job is to help people move from:

Awareness →

- Action →
- Commitment →
- Measurable Improvement

And the Referral Engine's job is to find the people who are ready to begin that journey.

📌 Marketing Manager (Coimbatore)
🏢 Institute Of Health And Longevity
📍 Coimbatore