Work Location: Andheri E, Mumbai

Job & Workplace Type: Full Time (Onsite)

About Us

Balisto Agritech

➢ Farm Machine Manufacturing Company founded by IIT Bombay & Harvard alumnis, combining experience from Mahindra, Swiggy, and BCG.

➢ Balisto 130 Pro — a next-gen electric power tiller built for Indian farms.

➢ On a mission to make farming productive, smart, and aspirational through electric and intelligent mechanization.

Role Overview

We are looking for a Marketing Executive to support the company's end-to-end marketing initiatives across both online and offline channels. The core role is to support our brand-building and marketing initiatives through social media management, content creation, competitor analysis, marketing analytics, and event marketing activities.

Role Description

A. Brand Building & Marketing:

➢ Develop and implement cost effective and comprehensive branding strategies and innovative marketing campaigns tailored to the unique needs and preferences of our audience, utilizing both traditional and digital channels.

➢ Ensure brand consistency across all online and offline touchpoints.

➢ Plan and execute BTL activities such as events, roadshows, demos and community outreach programs to create direct engagement opportunities with farmers

B. Content Creation, Lead Generation & Social Media Management

➢ Create content for digital and offline marketing channels.

➢ Develop marketing collateral including social media creatives, presentations,

brochures, banners, stickers and other promotional content.

➢ Coordinate with designers, photographers, videographers, printers, and agencies.

➢ Drive lead generation through various channels, including, social media, referral programs and partnerships with local influencers along with digital platforms .





➢ Manage social media platforms by planning and publishing content, maintaining content calendars, driving audience engagement, tracking performance, and implementing continuous improvements.

C. Market Research & Performance Tracking:

➢ Conduct market research and analysis to identify emerging trends, competitive landscapes, and opportunities for product/service enhancement.

➢ Monitor competitor activities, and customer insights.

➢ Monitor and analyze the performance of demand generation activities, lead quality across channels, lead funnel, etc

Eligibility Criteria

A. Education: Graduate in any discipline (Marketing preferred)

B. Experience: 6 months to 2 years of experience in a marketing-related role.

● Experience managing social media accounts is mandatory

● Prior experience in marketing products or brands targeting rural customers is preferred.

C. Skillsets:

● Proficiency in Excel, PowerPoint, Canva (Similar software like Canva) and basic video editing skills.

● Understanding of digital marketing, social media, influencer marketing, and content strategy.

● Experience with consumer research and competitive analysis.

● Familiarity with AI tools and research platforms is an added advantage.

D. Language Proficiency: Marathi, English & Hindi (Mandatory)

E. Background & Mindset

● Adaptable, able to apply marketing learnings from previous industries to new markets and products.

● Willing to travel to the fields frequently to understand things better

● Ability to translate data and insights into actionable recommendations.

● Robust sense of ownership and accountability.

● Passion for impact and making a difference on ground

● Farmer family background is preferred (not mandatory).

● Should be willing to embrace a start-up culture of iterations, failed attempts,

ambiguity etc

📌 Marketing Executive (Mumbai)
🏢 Balisto Agritech
📍 Mumbai