Job Summary

We are looking for a results-driven Meta Ads Specialist with 2 years of hands-on experience in managing and optimizing paid campaigns across Facebook and Instagram. The ideal candidate should have a robust understanding of audience targeting, campaign strategy, and performance analytics to drive high ROI.

Key Responsibilities
Plan, execute, and optimize paid advertising campaigns on Facebook and Instagram
Manage ad budgets efficiently to maximize ROI and reduce cost per acquisition (CPA)
Conduct audience research, segmentation, and targeting strategies
Create and test ad creatives, copy, and landing page recommendations
Monitor campaign performance and generate detailed reports with actionable insights
Perform A/B testing on creatives, audiences, and campaign structures
Stay updated with the latest trends, tools, and algorithm changes in Meta advertising
Collaborate with design and content teams for high-performing ad creatives
Implement conversion tracking using Meta Pixel and Events Manager

Required Skills & Qualifications
2 years of experience in Meta Ads (Facebook & Instagram Ads)
Strong understanding of Ads Manager and Business Manager
Experience with campaign objectives (Traffic, Conversions, Leads, etc.)
Knowledge of Meta Pixel, conversion tracking,



and retargeting strategies
Analytical mindset with proficiency in data interpretation
Familiarity with tools like Google Analytics is a plus
Basic understanding of copywriting and creative strategy
Good communication and reporting skills

Preferred Qualifications
Experience working with e-commerce or lead generation campaigns
Certification in Meta/Facebook Blueprint (preferred but not mandatory)
Experience handling monthly ad budgets

Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost per Lead (CPL) / Cost per Acquisition (CPA)
Click-Through Rate (CTR)
Conversion Rate

What We Offer
Competitive salary
Opportunity to work on diverse campaigns and industries
Learning and growth opportunities
Team-oriented work environment

Job Types: Full time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Ability to commute/relocate:
Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
What's your work experience & expectation?
Do you own a laptop?

Education:
Bachelor's (Preferred)

Experience:
Meta Ad: 1 year (Required)

Work Location: In person

📌 Meta Ads Specialist Saravanampatti
🏢 Sai Techno Solutions Private
📍 Saravanampatti