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Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

Key Responsibilities:

- Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
- Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
- Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
- Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
- CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.




- Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
- Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
- Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.

Educational Qualifications BE+ MBA/ PGDM or MBA/ PGDM

Experience Level (If applicable)

- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in lead generation, demand generation, or digital marketing.
- Robust knowledge of CRM systems and marketing automation tools.
- Kannada and Tamil language is a must

📌 Lead Generation Executive (Bengaluru)
🏢 Manipal Technologies
📍 Bengaluru