Influencer Marketing Executive — Creator Collaborations Sadhna (sadhna.co)

Full-time Employment

Location: On-site - Noida

About Sadhna

Sadhna is a fast-growing premium pooja products brand — bamboo-less agarbatti, havan cups, dhoop, and more — bringing devotion and purity into lakhs of Indian homes. We are scaling aggressively toward becoming India's most loved pooja brand, and influencer-created content is at the centre of our next growth phase.

About the Role

You will own our influencer collaboration pipeline end-to-end. Every day, you'll discover and reach out to creators (devotional, lifestyle, home, mom, and wellness niches), close barter collaborations, brief them on our brand, collect their videos, and coordinate with our performance marketing team so the best content runs as Meta ads and Instagram collab posts with @sadhna.co.This is a high-ownership execution role — perfect for someone who lives on Instagram, loves talking to creators, and wants to build a creator network of hundreds of influencers within a year.

What You'll Do

● Discover and shortlist relevant nano/micro influencers (5K–200K followers) daily across Instagram and YouTube Shorts

● Send 50–60 outreach messages/emails every day and maintain a healthy pipeline

● Negotiate and close barter collaborations (product in exchange for content) — target of closing 20–30 collaborations per month once ramped

● Send products, share creative briefs, and follow up so creators deliver on time and on-brand

● Collect final videos + raw footage and secure written content usage rights for paid ads

● Coordinate Instagram collab posts and partnership (whitelisted) ads with @sadhna.co

● Maintain a clean tracker:



outreach → response → agreed → shipped → content received → posted → handed to ads team

● Share weekly reports: outreach numbers, close rate, content delivered, best-performing creators

What We're Looking For

● 1–3 years of experience in influencer marketing, creator outreach, social media, or brand collaborations (freshers with a strong creator network may also apply)

● Fluent in Hindi and comfortable in English — most of our creators and audience are Hindi-first

● Instagram-native: you understand reels, collab posts, paid partnership labels, and creator etiquette

● Persuasive communicator who can pitch a barter deal confidently and handle rejection without slowing down

● Organised and disciplined with spreadsheets/trackers — nothing falls through the cracks

● Familiarity with (or genuine respect for) Indian devotional and pooja culture is a strong plus

Nice to Have

● An existing network of lifestyle/devotional/mom creators

● Experience coordinating UGC for performance ads (Meta)

● Basic understanding of what makes a reel hook work

Compensation & Growth

● ₹25,000–₹35,000/month fixed (based on experience) + monthly performance incentive on every collaboration closed beyond target — strong performers can take home ₹40,000+

● Quick-track growth: as our influencer program scales next quarter, this role grows into Influencer Marketing Manager, leading your own collaborations team

● Free Sadhna products every month — experience the brand you're building

● Work directly with the founder's office and performance marketing team — see exactly how your collabs turn into ad revenue, a skill set very few people in India have

How to Apply

- Send your resume + 2–3 examples of influencer collaborations you've closed (or creators you'd pitch for Sadhna and why) to [email protected].

📌 Influencer Marketing Executive (Noida)
🏢 Sadhna.co
📍 Noida