Head of Growth — Social ContinentLocation: Pune

Experience: 5–10+ years

Employment Type: Full-time

Department: Growth

Compensation: Competitive fixed salary + performance-based incentives / ESOPs

About SoConSoCon is an outcome-focused technology education company helping software engineers transition into high-paying roles at top technology companies.

We focus on DSA, System Design, AI/ML interview preparation, and career acceleration, with a strong emphasis on practical interview preparation and outcomes.

We are looking for a highly entrepreneurial Head of Growth who can build and scale our growth engine from its current stage to the next level.

This is not a traditional marketing role.

You will be responsible for building a predictable, scalable revenue-generation machine.

The RoleAs the Head of Growth, you will own the complete growth funnel:

Traffic → Acquisition → Lead Generation → Webinar/Workshop → Lead Qualification → Sales → Enrollment → Retention → Referrals

You will work closely with the Founder, Marketing, Sales, Content, and Product teams to identify growth opportunities and turn them into measurable revenue.

The ideal candidate is someone who thinks in terms of:

CAC → Conversion → Revenue → LTV → ROI → Scale rather than simply impressions, followers, or engagement.

Key Responsibilities1. Own the Growth Number

- Own monthly and quarterly growth/revenue targets.
- Build the overall growth strategy for Socon Academy.
- Identify the biggest bottlenecks in the funnel and prioritize high-impact experiments.
- Create predictable and scalable acquisition channels.
- Build systems that allow the company to grow without proportionally increasing costs.

2. Performance MarketingOwn and optimize paid acquisition across channels such as:
- Meta Ads
- Google Ads
- YouTube
- LinkedIn
- Other emerging acquisition channels

You will be responsible for:
- CAC
- CPL
- Cost per qualified lead
- Webinar registration cost
- Webinar attendance rate
- Lead-to-sale conversion
- ROAS
- Revenue generated per campaign

You should be comfortable going deep into campaign-level and creative-level data.
- Funnel OptimizationOwn the entire customer funnel and continuously improve conversion rates.

Examples

Ad → Landing Page → Registration → Webinar → Lead → Sales Call → Enrollment

You will analyze every stage and ask:

- Where are we losing people?
- Why are we losing them?
- What experiment can improve this?
- How much additional revenue can that improvement generate?

You will run continuous A/B tests across:
- Ad creatives
- Ad copy
- Landing pages
- Webinar positioning
- Webinar structure
- Offers
- Pricing
- CTAs
- Follow-up sequences
- WhatsApp/email campaigns
- Sales enablement

4. Webinar & Conversion EngineSocon Academy's webinars/masterclasses are a key part of our acquisition and conversion engine. You will work closely with the team to improve:
- Registration rate
- Attendance rate




- Engagement
- Lead generation
- Lead quality
- Sales conversion
- Revenue per webinar

You should be able to turn webinars into a repeatable revenue-generating system, rather than one-off events.

- Organic GrowthBuild scalable organic acquisition channels including:

- SEO
- YouTube
- LinkedIn
- Instagram
- Communities
- Referral programs
- Partnerships
- Developer communities
- University/college ecosystems
- Employee/referral networks

The objective is to progressively reduce dependency on paid acquisition.
- Growth Team LeadershipYou will build and manage the growth organization as the company scales.

Potential future teams may include:
- Performance Marketing
- Content
- Creative
- SEO
- Social Media
- Lifecycle/CRM
- Growth Analytics
- Partnerships
- CRO

You will be responsible for hiring, training, managing, and setting KPIs for the team.
- Data & AnalyticsYou should be extremely comfortable with numbers.

Build dashboards and track

- CAC
- CPL
- CPQL
- Conversion rates
- Lead quality
- Webinar metrics
- Sales conversion
- Revenue
- ROAS
- LTV
- Payback period
- Channel-wise ROI
- Cohort performance

Every major growth decision should ultimately be backed by data.
- CRM & Lifecycle GrowthWork with the sales and CRM teams to improve:

- Lead nurturing
- WhatsApp automation
- Email sequences
- Retargeting
- Lead scoring
- Re-engagement
- Abandoned lead recovery
- Upsells
- Referrals

The goal is to maximize revenue from every lead we acquire.
- Partnerships & New Growth ChannelsIdentify and execute partnerships with:

- Tech communities
- Software engineering communities
- Influencers
- YouTubers
- Career platforms
- Universities
- Companies
- Developer communities
- Professional networks

You will continuously look for the next scalable acquisition channel. What We Are Looking ForWe are looking for someone who has built growth, not just managed marketing.

Must Have

- 5+ years of experience in growth, performance marketing, digital marketing, or a related role.
- Strong understanding of performance marketing.
- Experience managing significant advertising budgets.
- Strong understanding of funnels and conversion optimization.
- Strong analytical and quantitative skills.
- Experience with lead-generation businesses, education, SaaS, D2C, marketplaces, or other high-volume digital businesses.
- Experience managing a team.
- Solid understanding of CAC, LTV, ROAS and conversion economics.
- Ability to independently identify problems and execute solutions.
- Strong communication and leadership skills.





Highly PreferredExperience with:
- EdTech
- High-ticket education
- Webinar funnels
- Inside-sales businesses
- B2C lead generation
- Subscription businesses
- Career/education products
- Community-led growth

Experience scaling a business from ₹1 Cr → ₹10 Cr+ annual revenue or similar is a major advantage. The Kind of Person We WantYou should be:

Extremely data-driven.

You should be able to look at a funnel and immediately start asking:

"Why is this conversion rate 4% instead of 7%?"Extremely execution-oriented.

We don't need someone who only creates strategies and presentations.

We need someone who says:

"Let's test it this week."Entrepreneurial.

You should be comfortable operating without a predefined playbook and building the playbook yourself.

Commercially minded.

Your ultimate metric isn't followers.

It is

Profitable Revenue Growth.

90-Day ExpectationsFirst 30 Days

- Understand the complete Socon funnel.
- Audit current acquisition channels.
- Analyze CAC, conversion rates and revenue economics.
- Identify the top 5 growth bottlenecks.
- Build a growth dashboard.
- Create the initial 90-day growth roadmap.

30–60 Days
- Launch systematic growth experiments.
- Improve acquisition economics.
- Improve landing-page and webinar conversion.
- Improve lead quality.
- Establish weekly growth reporting.
- Build repeatable growth processes.

60–90 Days
- Establish 2–3 scalable acquisition channels.
- Create a predictable experimentation framework.
- Build the initial growth team/processes.
- Improve overall funnel conversion and CAC.
- Establish a clear path toward aggressive revenue growth.

How Success Will Be MeasuredYour KPIs will include:
- Revenue generated
- Qualified leads generated
- CAC
- Lead-to-enrollment conversion
- Webinar-to-lead conversion
- Lead-to-sale conversion
- ROAS
- Organic revenue contribution
- Revenue per marketing rupee
- LTV/CAC
- Growth rate

You will be judged primarily on business outcomes, not marketing activity. Why Join Socon?

- Build the growth engine of a rapidly growing education company.
- Work directly with the Founder.
- Significant ownership and autonomy.
- Opportunity to build and lead the entire Growth function.
- Performance-linked compensation.
- Opportunity for ESOPs for the right candidate.
- High-impact role with direct influence on company revenue.
- Opportunity to build a large-scale technology education brand.

If You Are InterestedIf you have previously scaled a digital business, built high-performing acquisition funnels, and enjoy being accountable for revenue, we'd love to hear from you.

Apply with

1. Your resume
2. Your previous growth achievements
3. The largest monthly ad budget/revenue funnel you have managed
4. Examples of CAC/conversion improvements you have delivered
5. Any businesses/products you have personally scaled

We are looking for a builder, not just a marketer.

📌 Head of Growth (Pune)
🏢 The Social Continent
📍 Pune