ROLE: GTM Lead (Go-To-Market Strategy, Execution &

- Revenue Ownership)

LOCATION: New Delhi/NCR (Hybrid/Onsite)

NOTICE PERIOD: Immediate Joiner

EXPERIENCE: 4–6 years

SALARY: INR 6-10 lakhs P.A

WORKING DAYS: 5

About SpatialChatAt SpatialChat, we build immersive virtual environments for events, collaboration, and online education, bringing back the human layer missing from traditional video calls. Our platform powers large-scale virtual conferences, networking events, career fairs, and community experiences for B2B customers globally.

Alongside SpatialChat, we operate Teemyco (virtual offices & async collaboration) and Pensil (community platform). This role will work across all three brands, building repeatable GTM engines that drive pipeline, adoption, and revenue.

Role OverviewAs the GTM Lead, you will own the design and execution of our top-of-funnel and pipeline generation engine. This is a builder role at the intersection of growth, data, and systems, not a traditional SDR or demand gen function.

You will define ICPs, build target account strategies, design outbound and allbound motions, and create repeatable GTM playbooks that scale across SpatialChat, Teemyco, and Pensil. Working closely with Sales, Marketing, and Leadership, you will turn positioning into execution, campaigns into pipeline, and insights into a scalable revenue engine.

ResponsibilitiesAccount Research, Targeting &

- GTM Foundations

Define ICPs, segmentation, category POVs, value propositions, and buying triggersBuild and maintain high-quality target account lists using tools like Zoominfo, Clay, LinkedIn Sales Navigator,



and data enrichment platformsIdentify buying signals and map decision-maker personas across accountsStructure and document account-level insights to enable highly personalized outreachPositioning, Messaging &

- Outreach Enablement

Translate GTM insights into clear positioning and messaging frameworksConvert account intelligence into personalized narratives for sales-led and product-led motionsEnsure messaging consistency across email, LinkedIn, sales conversations, and launch campaignsOutbound Campaign Design &

- Execution

Design and run multi-touch outbound campaigns across email and LinkedIn using Sales Handy, Smartlead, Instantly, or similar toolsOwn outbound infrastructure: domain setup, warm-up routines, deliverability, and sender reputation managementContinuously test and optimize subject lines, copy, sequencing, and timing to improve engagement and meetings bookedPipeline Generation &

- Lead Qualification

Respond to inbound and outbound replies with context-aware follow-upsPre-qualify leads based on ICP fit, intent, and buying readinessMaintain accurate pipeline hygiene, follow-ups, routing, and handoffs to sales teamsLaunch Planning &

- Demand Programs

Translate product roadmaps and launches into structured demand generation programsOrchestrate outbound, inbound, content, and sales motions around key GTM initiativesPlaybooks, Reporting &

- Optimization

Build repeatable GTM playbooks across outbound, SEO, paid,



and brand-led growthTrack and report key GTM KPIs: outreach volume, open rates, reply rates, meeting conversion, and pipeline createdBuild dashboards and reports for leadership visibility and decision-makingAnalyze campaign and segment performance to identify high-performing audiences and patternsFeed insights back into targeting, messaging, sequencing, and GTM strategy to continuously improve resultsWhat We’re Looking For4–6 years of experience in outbound sales, growth operations, or demand generation in B2B SaaSProven experience building repeatable outbound or allbound GTM engines from scratchStrong understanding of ICP definition, segmentation, and account-based GTM motionsHands-on experience with outbound tooling, deliverability management, and campaign optimizationData-driven mindset with comfort owning pipeline metrics and revenue impactAbility to work cross-functionally with Sales, Marketing, and LeadershipHigh ownership, systems thinking, and comfort operating in ambiguous, rapid-moving startup environmentsTechnical Skills RequiredGTM &

- Growth Tooling:

Clay, LinkedIn Sales Navigator, ZoominfoSales Handy, Smartlead, Instantly (or equivalent outbound tools)CRM systems (HubSpot, Salesforce or equivalent)Data &

- Reporting:

Funnel analytics, cohort analysis, KPI trackingDashboarding and reporting (CRM reports, spreadsheets, BI tools)Outbound Infrastructure:

Domain setup and warm-upEmail deliverability and sender reputation managementSequence design and experimentation frameworksCore GTM Capabilities:

ICP definition & segmentationAccount-based marketing (ABM) motionsAllbound GTM strategy (outbound inbound content sales alignment)

📌 GTM Lead (India)
🏢 SpatialChat
📍 India