What You'll Own

- GTM Data, Database & Account Intelligence

● Own and maintain the marketing database, ensuring data quality, enrichment, hygiene,

and compliance.

● Segment audiences based on industry, persona, buying stage, account tier, engagement behavior, and intent signals.

● Enrich accounts and contacts using firmographic, technographic, behavioral, and intent data.

● Build and maintain account intelligence for strategic accounts within our Book of

Accounts.

● Identify relevant buying signals and triggers that indicate when an account may be ready for outreach.

● Map relevant personas and buying committees within target enterprise accounts.

● Continuously improve the quality and depth of account and contact intelligence.

- Intent-Led Marketing Campaigns

● Build and manage intent frameworks across GTM and intent-data platforms to identify accounts showing buying intent based on relevant market and account signals.

● Build workflows to identify, enrich, and prioritize accounts showing meaningful buying intent.

● Identify the right contacts and personas to engage within those accounts.

● Develop personalized email campaigns based on the specific intent signal, account context, and buyer persona.

● Partner with BDRs to ensure high-intent accounts are acted on quickly.

● Build automated workflows that trigger the right marketing or outbound action when an account demonstrates intent.

● Measure and optimize intent-led campaigns based on engagement, meetings, and pipeline generated.

- ABM for the Book of Accounts

● Build and execute 1:1, 1:few, and 1:many ABM campaigns.

● Develop account-specific and persona-specific messaging for strategic accounts.

● Monitor account-level engagement and identify opportunities for deeper penetration.





● Build campaigns around relevant account triggers, business events, intent, and engagement.

● Partner closely with Sales to align account priorities, messaging, and outreach.

● Create personalized multi-touch journeys across email and other GTM channels.

● Continuously measure account engagement, meetings, and pipeline generated from

ABM programs.

- Email & GTM Campaign Execution

● Write compelling email copy tailored to different personas, including Supply Chain

Leaders, Digital Transformation Heads, and Logistics Leaders.

● Build multi-touch nurture journeys based on audience, buying stage, engagement, and intent.

● Partner with Product Marketing, Content, Events, and Sales to build email campaigns around product launches, customer stories, reports, research, and other demand-generation initiatives.

● Continuously test messaging, CTAs, sequencing, and timing to improve performance.

● Monitor email deliverability, sender reputation, engagement, and conversion metrics, and proactively optimize performance.

● Use AI to improve research, personalization, segmentation, and campaign execution.

- AI & GTM Automation

● Build AI-assisted workflows for account research, enrichment, segmentation, and personalization.

● Use AI to identify patterns and signals across account and prospect data.

● Automate repetitive GTM, research, and campaign workflows.





● Experiment with AI agents and emerging GTM technologies to improve marketing and sales productivity.

● Connect AI and GTM tools using APIs, MCPs, webhooks, and automation platforms.

● Continuously identify manual processes that can be automated.

● Turn successful AI and automation experiments into scalable GTM workflows.

What You'll Work With

You'll work across a modern GTM technology stack, which will include:

● Hubspot, Smartlead, Instantly, Clay

● LinkedIn / Sales Navigator

● Intent-data platforms

● Automation platforms such as Make, Zapier, or n8n

● AI / LLM platforms

● APIs, webhooks, and integrations

● Analytics and reporting systems

Clay certification is preferred.

What We're Looking For

● 3–6 years of experience in B2B SaaS Marketing, GTM, Growth, Marketing

Operations, or a similar role.

● Experience working with APIs, AI agents, MCPs, or automation workflows.

● Strong understanding of B2B marketing and enterprise GTM.

● Hands-on experience with email marketing, audience segmentation, and lifecycle campaigns.

● Experience running ABM and personalized outbound campaigns.

● Robust understanding of intent signals and how they can be used to drive targeted outbound campaigns.

● Strong data orientation with experience in database management, enrichment, and segmentation.

● Excellent copywriting skills with the ability to adapt messaging across different personas and buying stages.

● Experience working with CRM, marketing automation, and GTM technologies.

● Comfortable using AI, APIs, and automation tools to improve GTM execution.

● Strong analytical mindset with the ability to connect GTM activities to meetings,

pipeline, and revenue.

● Ability to work closely with Sales, Product Marketing, Content, Events, and other GTM teams.

📌 GTM Engineer (Bengaluru)
🏢 GoComet
📍 Bengaluru