Dear candidate,

We have a requirement for Growth Marketing Executive for Isha Life, Coimbatore. Please find below the details:

Key Responsibilities

- Customer Acquisition & Growth (Primary KPI Owner)

- Own and drive new customer acquisition across channels
- Optimize for CAC, conversion rates, and customer quality (LTV)
- Build scalable acquisition funnels from first touch to first purchase
- Identify high-performing cohorts and double down on them

- Paid Marketing (Performance Engine)

- Plan, execute, and optimize campaigns across Google Ads, Meta, and other platforms
- Solid understanding of CPC, CPA, ROAS, and attribution
- Continuously test creatives, audiences, and landing pages
- Scale winning campaigns while maintaining efficiency

- SEO & Organic Growth

- Drive organic traffic growth through SEO strategies
- Optimize blogs, category pages, and product pages for ranking
- Collaborate on content strategy for search intent + conversion
- Track keyword rankings, organic traffic, and conversion from SEO





- Social Media for Acquisition

- Leverage social platforms to drive top-of-funnel traffic and discovery
- Work with content/creative teams to create high-performing acquisition content
- Understand what content converts vs what engages
- Support performance campaigns with strong organic signals

- Experimentation & Analytics

- Run continuous A/B tests across channels (ads, landing pages, creatives)
- Analyze funnel metrics: CTR → CVR → CAC → LTV
- Build insights from data to guide scaling decisions
- Work closely with product/UX teams to improve conversion

Key Metrics You Will Own

P0 Metrics: Traffic, sessions, reach

Acquisition Metrics: New customers, CAC

Efficiency Metrics: CPC, CPA, ROAS

Quality Metrics: Conversion rate, LTV

Interested candidates please forward your resume

Regards,

Priya Rajan

📌 Growth Marketing Manager (Coimbatore)
🏢 Isha Life
📍 Coimbatore