19 Aug
|
FinanceOps
|
India
FinanceOps is hiring someone to own our email program and organic outbound end to end. You'll run monthly campaign strategy, write personalized LinkedIn outreach, and turn research-backed content into pipeline. This is a build role, not a maintenance one.
What you'll do
- Build, run, and optimize email campaigns across the funnel — TOFU nurture through BOFU conversion sequences
- Own the numbers: opens, CTR, reply rate, meetings booked. Test and iterate weekly
- Segment and manage lists by vertical (credit unions, banks, fintech, healthcare, BNPL) for targeted messaging
- Turn whitepapers, blog posts, and case studies into email assets that convert
- Run personalized LinkedIn outreach to named accounts
- Monitor deliverability, sender reputation, and compliance (CAN-SPAM, GDPR where applicable)
In your first 90 days
Ship a working nurture sequence for at least two verticals, establish a reporting baseline, and book your first meetings from outbound.
What we're looking for
- 2+ years in email marketing,
ideally B2B SaaS or fintech
- Comfortable in email/automation platforms — we run Zoho Campaigns; HubSpot, Marketo, or similar experience transfers fine
- Solid writing and editing instincts. You'll be writing most of this yourself
- Familiarity with segmentation and lifecycle marketing
- Working knowledge of deliverability, list hygiene, and compliance
- Self-directed — you'll manage multiple projects with minimal oversight
- AI-first: you already use AI tools for research, ideation, copy refinement, and workflow automation
About FinanceOps
FinanceOps is an Austin-based fintech building an agentic AI platform for accounts receivable and collections. Our AI agents handle outreach, negotiation, and follow-up autonomously, helping credit unions, healthcare providers, and enterprise finance teams recover more revenue with less manual work.
📌 Growth Marketing Manager (India)
🏢 FinanceOps
📍 India