Location: Gurgaon,Onsite

Industry: EdTech

Experience: 3–6 Years

About the RoleWe are looking for a data-driven Growth & Data Reactivation Manager to manage performance marketing, lead generation, data segmentation, and reactivation initiatives. The role will be responsible for improving the entire customer funnel — from acquiring quality leads to converting dormant and existing leads into enrollments.

Key Responsibilities:-

Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn and other digital channels.
- Manage campaign budgets and optimize CPL, CAC, ROAS, lead quality and conversion rates.
- Monitor campaign performance and identify opportunities for scaling and cost optimization.
- Work with creative and content teams on ad creatives, messaging and A/B testing.
- Track campaign performance through GA4, GTM, Meta Pixel and dashboards.

Data Reactivation & Management

- Own the lead reactivation strategy for dormant, unconverted and old lead databases.
- Segment and prioritize leads based on source, age, engagement, course interest, lead quality and previous interaction.
- Build data-driven reactivation campaigns through CRM, WhatsApp, Email, SMS and calling journeys.
- Identify high-potential lead cohorts and create targeted reactivation strategies.
- Maintain data hygiene, deduplication, tagging and accurate lead segmentation.
- Automate recurring data extraction, segmentation and reporting wherever possible.

Analytics & Growth





- Analyze the complete funnel from Lead → Qualified Lead → Counselling → Enrollment.
- Build and maintain dashboards for acquisition, reactivation and conversion metrics.
- Identify gaps in lead quality, sales follow-up and conversion performance.
- Conduct cohort analysis and A/B testing to improve conversion.
- Work closely with Sales, CRM, Product and Marketing teams to improve overall revenue performance.
- Generate actionable insights and present weekly/monthly performance reports to leadership.

- Qualified Lead Generation
- CPL & CAC
- ROAS
- Lead-to-Enrollment Conversion
- Reactivation Rate
- Reactivated Lead Revenue
- Database Utilization
- Lead Quality
- Funnel Conversion
- Marketing ROI

Requirements
- 3–6 years of experience in Performance Marketing, Growth Marketing, CRM, Data Reactivation or Revenue Analytics.
- Experience in EdTech, B2C, D2C or high-volume lead-generation businesses preferred.
- Strong hands-on knowledge of Meta Ads, Google Ads and campaign analytics.
- Strong Excel/Google Sheets skills; knowledge of SQL, Power BI/Looker Studio or similar tools is preferred.
- Experience with CRM/lead management and marketing automation tools.
- Solid understanding of lead segmentation, data analysis and conversion funnels.
- Highly analytical, numbers-driven and comfortable working with large datasets.
- Ability to convert data insights into actionable marketing and sales strategies.

📌 Growth and Data Reactivation Manager (Gurugram)
🏢 Veranda Learning
📍 Gurugram