Senior Node.js Developer

Company Details

Company: Dvij Infotech LLP / ThePlanetSoft

Locations: Surat / Ahmedabad

Job Type: Full Time (Work From Office Only)

Experience Required: 5+ Years

Working Days: Monday to Friday (All Saturdays & Sundays Off)

Working Hours: Flexible Working Hours

About the Role

We are looking for an experienced and performance-driven Google Ads Manager with strong expertise in managing and scaling e-commerce campaigns for D2C brands. The ideal candidate should have hands-on experience in Google Shopping, Performance Max, Search, and YouTube campaigns, along with a deep understanding of conversion tracking, analytics, and revenue optimization. The candidate will be responsible for driving profitable growth, improving ROAS, and maximizing customer acquisition through Google Ads.

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns for e-commerce and D2C brands.
- Manage and scale Performance Max, Shopping, Search, Display, and YouTube campaigns.
- Monitor and improve key metrics including ROAS, CPA, Conversion Rate, and Revenue.
- Set up and manage Google Merchant Center, GA4, Google Tag Manager, and conversion tracking.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Optimize product feeds and Shopping campaigns for maximum performance.
- Implement A/B testing for ad copies, landing pages, and bidding strategies.
- Analyze campaign performance and provide actionable insights and recommendations.




- Prepare weekly and monthly reports with clear performance metrics and growth opportunities.
- Collaborate with design, development, and marketing teams to improve campaign effectiveness.
- Stay updated with the latest Google Ads features, e-commerce trends, and industry best practices.

Required Skills & Qualifications

- 2–5 years of hands-on experience in managing Google Ads for E-commerce/D2C brands.
- Strong experience with Performance Max, Google Shopping, Search, Display, and YouTube campaigns.
- Hands-on experience with Google Merchant Center, GA4, GTM, and conversion tracking implementation.
- Strong understanding of bidding strategies such as tROAS, tCPA, and value-based optimization.
- Experience managing monthly advertising budgets of ₹5 Lakhs or more.
- Solid analytical and reporting skills with a data-driven approach.
- Experience in feed optimization and product catalog management.
- Excellent communication, problem-solving, and stakeholder management skills.
- Experience working with Shopify stores and D2C brands.
- Knowledge of Meta Ads and cross-channel performance marketing strategies.
- Experience with Google Data Studio (Looker Studio) and advanced reporting dashboards.
- Understanding of customer lifecycle marketing and attribution models.
- Experience in fashion, jewelry, lifestyle, or consumer product categories is preferred.

Tools & Technologies

- Google Ads
- Google Merchant Center
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Google Search Console
- Shopify
- Google Sheets / Excel

📌 Google Ads Manager (Ahmedabad)
🏢 Dvij infotech
📍 Ahmedabad