Founder’s Office

Location: Bangalore (Work From Office)

Employment Type: Full-Time

About TerraTern

TerraTern is one of India’s fastest-growing Global Talent Mobility startups, helping individuals navigate international relocation with confidence. We deliver end-to-end visa support, job search guidance, and mobility resources designed for global aspirants. Transparency, precision, and client trust are the foundation of everything we build.

Role Overview The Founder’s Office is the engine room of TerraTern. In this role, you’ll work directly with the founding team to lead and scale our marketing function—owning strategy, planning, and execution across brand, demand generation, content, and performance marketing. You will operate as a strategic extension of the founders—bringing clarity, structure, and momentum to fast-moving growth priorities.

This is a high-ownership, strategy-first role for someone who has previously headed or scaled marketing in a startup, thrives in ambiguity, and can translate vision into executable, measurable plans.

Key Responsibilities

Marketing Strategy &

- Leadership

- Define the multi-year marketing vision and annual strategic plan aligned to company OKRs and GTM priorities.
- Own market segmentation, positioning, and messaging strategy for key customer cohorts and geographies.
- Design the overall growth architecture: channel mix, budget allocation, and investment thesis across brand vs performance.
- Set and govern marketing KPIs and guardrails (CAC, LTV, ROAS, payback, funnel efficiency).

Demand Generation &
- Growth





- Lead deep-dive market and competitive intelligence to inform product, pricing, and go-to-market decisions.
- Build strategic frameworks and business cases for new markets, products, and experiments.
- Advise founders on trade-offs, prioritisation, and resource allocation across growth initiatives.

Brand, Content &
- Communications

- Shape brand positioning, messaging, and narrative for B2C and key stakeholder groups.
- Oversee content strategy: website, blogs, case studies, social, email, and sales enablement assets.
- Prepare internal and external communication materials, including founder decks, investor updates, and leadership review documents.

Operations, Insights &
- Special Projects

- Conduct market and competitive research to generate actionable insights for business decisions.
- Build dashboards and reports to improve visibility on marketing performance and ROI.
- Own special projects such as new product/feature launches, business experiments, or GTM initiatives.
- Identify bottlenecks, streamline workflows, and implement process improvements across marketing and related functions.

Key Performance Indicators

- Pipeline contribution and qualified lead growth MoM/QoQ
- CAC, ROAS,



conversion rates, and funnel efficiency
- Brand awareness metrics (reach, engagement, share of voice)
- On-time delivery and quality of high-impact marketing projects
- Demonstrated ownership, initiative, and ability to operate independently

Eligibility &

- Requirements

- 4–8 years of experience, with a track record of heading or scaling marketing in a startup (B2C preferred).
- Strong hands-on expertise in performance marketing, demand gen, and brand building.
- Excellent analytical skills paired with strategic thinking and commercial acumen.
- Exceptional communication—clear, structured, and crisp.
- Ability to work under ambiguity and build structure in unstructured environments.
- High ownership mindset and comfort with rapid execution cycles.
- Proficiency in Excel, PowerPoint/Google Slides, Notion, and Google Workspace.
- Bonus: Exposure to automation tools, SQL, or no-code workflows; experience with CRM/MA platforms.

Why Join TerraTern?

- High Impact: Influence core decisions and build systems that scale.
- Quick Growth: Work closely with founders and experience accelerated learning.
- Startup Culture: Ownership, agility, and the freedom to experiment.
- Mission-Driven Team: Join a passionate group shaping the future of global mobility.
- Visibility: Be at the center of strategy, execution, and growth across the company.

Skills: ownership,strategy,demand generation,ex-founder,marketing leadership,market needs analysis,communication

📌 Founder's Office (Bengaluru)
🏢 TerraTern
📍 Bengaluru