Company Description

Biggbell.com is building an operating system for the creator economy, connecting creators, brands, agencies, and marketers through a highly engaged ecosystem. The platform enables brands to discover and collaborate with high-impact creators across categories such as lifestyle, fashion, beauty, technology, travel, business, and finance. Biggbell’s flagship communities, including Socialbaaz for influencers and Marketing Mafia for marketers and growth leaders, foster ongoing learning, collaboration, and networking.

Through events, meetups, campaigns, and creator education, Biggbell focuses on relationship-driven, community-led influencer marketing built on trust and creativity. The company’s mission is to empower creators with opportunities, help brands build authentic influence, and unite people shaping internet culture.

Role Description The Director of Influencer Marketing will lead Biggbell’s influencer marketing strategy and execution, overseeing end-to-end campaigns for brands and creators across multiple categories. This full-time, on-site role based in Noida involves designing scalable influencer programs, setting performance goals, and managing budgets to drive growth and measurable impact. The director will build and mentor a team, establish solid relationships with creators, agencies, and brand stakeholders, and ensure campaigns align with community-driven and creator-first principles.

Day-to-day responsibilities include developing campaign concepts, negotiating partnerships, overseeing content and delivery timelines, analyzing performance data,



and refining strategies based on insights. The role also collaborates closely with product, community, and sales teams to integrate influencer marketing into Biggbell’s broader ecosystem and support the growth of flagship communities.

Qualifications

- Strong expertise in influencer marketing strategy, campaign planning, and creator relationship management.
- Experience leading and scaling marketing or growth teams, with proven ability to mentor, coach, and develop talent.
- Demonstrated ability to build and manage partnerships with brands, agencies, and creators, including negotiation and stakeholder management.
- Data-driven mindset with experience using analytics tools, setting KPIs, and optimizing campaigns based on performance metrics.
- Deep understanding of social media platforms, content trends, and internet culture across categories like lifestyle, fashion, beauty, technology, and more.
- Excellent communication, collaboration, and presentation skills, with the ability to work cross-functionally and influence senior stakeholders.
- Strategic thinking combined with hands-on execution, comfortable operating in a fast-paced, startup-like environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degrees or certifications in digital marketing are a plus.
- Previous leadership experience in influencer marketing, creator economy startups, agencies, or digital-first brands is highly preferred.
- Passion for community building, creator empowerment, and shaping the future of the creator economy.

📌 Director of Influencer Marketing (Noida)
🏢 Biggbell.com
📍 Noida