Job Title: Digital Marketing

ManagerExperience: 4–6 Years

Location: Hebbal, BangaloreWork

About Mentric

Mentric is a fast-growing training and consulting organization focused on delivering industry-relevant programs in emerging domains like Industrial Automation, AI, and career-focused professional training. We aim to bridge the gap between education and employability through hands-on learning and strong industry collaborations.

Role Overview

We are looking for a creative and strategic Digital Marketing & Brand Manager to strengthen Mentric's brand presence while driving digital growth. The ideal candidate will be responsible for building brand awareness, creating impactful marketing campaigns, enhancing customer engagement, and generating quality leads through integrated digital marketing initiatives.

Key Responsibilities

Brand Strategy and positioning

- Develop and execute branding strategies to strengthen Mentric's market presence and brand identity.
- Ensure consistent brand messaging and visual identity across all digital and offline communication channels.
- Build brand awareness through innovative campaigns, thought leadership, PR initiatives, and strategic partnerships.
- Plan and execute employer branding and corporate branding initiatives.
- Collaborate with internal teams to create compelling brand stories, success stories, testimonials, and case studies.

Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Drive high-quality lead generation campaigns for training programs while maintaining brand consistency.
- Develop integrated marketing campaigns aligned with business growth and brand objectives.
- Manage website content, landing pages, user experience, and conversion optimization.
- Oversee SEO (On-page, Off-page, Technical, and Local SEO) to improve search visibility and organic traffic.

Content and Social meadia




- Develop content strategies that position Mentric as a trusted learning and consulting brand.
- Manage social media platforms to improve engagement, reach, and brand visibility.
- Coordinate blogs, videos, newsletters, email marketing, webinars, and promotional campaigns.
- Monitor online reputation and ensure positive brand perception across digital platforms.

Agency & Team Management
- Lead and coordinate with digital marketing agencies, branding partners, freelancers, and internal marketing teams.
- Ensure timely execution of campaigns while maintaining brand quality and consistency.
- Manage marketing budgets effectively and maximize return on investment.

Qualifications

- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- 4–6 years of experience in Digital Marketing, Branding, or Marketing Communications, preferably in the EdTech, Training, Education, or Service industry.
- Proven experience in building and scaling brands through integrated marketing strategies.
- Robust expertise in Performance Marketing, Brand Marketing, SEO, Social Media Marketing, and Content Strategy.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, CRM (Zoho), and marketing automation tools.
- Experience in managing external digital marketing agencies and cross-functional marketing teams.

Preferred skills
- Experience in EdTech, Skill Development, or Learning & Development industry.
- Strong storytelling, branding, and campaign planning skills.
- Knowledge of AI-powered marketing tools and automation platforms.
- Experience in webinar marketing, lead nurturing, and customer journey mapping.
- Excellent communication, stakeholder management, and leadership skills.

Key KPIs
- Brand Awareness and Brand Reach
- Share of Voice and Digital Brand Presence
- Social Media Engagement & Community Growth
- Website Traffic and User Engagement
- Organic Search Rankings
- Lead Generation Volume and Lead Quality
- Lead-to-Enrollment Conversion Rate
- Cost per Lead (CPL)
- Return on Marketing Investment (ROMI)
- Campaign ROI and Overall Marketing Performance

📌 Digital Marketing Manager (Bengaluru)
🏢 Mentric Trainingnsulting
📍 Bengaluru