MAJOR DUTIES / RESPONSIBILITIES Functional

- Develop marketing strategies that align with the business goals • Manage and execute campaigns
- across various digital channels, including email, sms/wats app, social media, search engines, and app-based marketing.
- Use target audience segmentation, messaging, and content creation to achieve desired marketing goals.
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify and create new ideas and opportunities to improve campaign performance search as AMP.
- Be well versed with GA and guide the implementation and take charge of regular reporting and analytics. Use insights to improve marketing plans and performance.
- Ability to work in a hectic environment to manage daily outcomes.
- Drive, passionate with hunger to learn and do more




- Team spirit but ability to challenge status quo and create mutual accountability.
- Creative agencies, graphic designers, media partners, martech solution providers, analytics team, product managers and business managers

Requirements

Related Experience:

5+ years of experience in digital marketing or related field, BFSI experience is an added advantage.

Understanding of martech stacks like Netcore, campaign mechanisms like AMP, Meta and SEM/SEM

Additional Skills (If Any)

· Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

· Proficient in marketing automation tools

· Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

Solid project management skills

📌 Digital Marketing Manager (Mumbai)
🏢 PEOPLEOCITY
📍 Mumbai