Job Summary

We are seeking a highly motivated and result-oriented Digital Marketing Executive to manage and grow Scholar's digital presence across all online channels. The candidate will be responsible for brand awareness, lead generation, customer engagement, website growth, online reputation management, performance marketing, and sales support through digital platforms.

The ideal candidate should possess hands-on experience in SEO, SMO, Shopify Management, Email Marketing, Performance Marketing, AI Tools, Social Media Marketing, and Online Reputation Management while being capable of independently executing campaigns and coordinating with agencies, designers, and internal teams.

- Digital Marketing Strategy & Planning

Responsibilities

- Develop and execute monthly and quarterly digital marketing plans.
- Create marketing calendars aligned with business objectives.
- Study competitors, industry trends, and consumer behavior.
- Recommend current digital initiatives to improve brand visibility and sales.
- Identify opportunities using AI tools and automation.

Expected Outcome

- Consistent growth in online presence, engagement, and lead generation.
- SEO (Search Engine Optimization)

Responsibilities

- Execute on-page SEO activities.
- Coordinate with SEO agencies for off-page and technical SEO.
- Conduct keyword research and competitor analysis.
- Optimize website pages, product pages, blogs, and landing pages.
- Improve search engine rankings and organic visibility.
- Monitor website health using Search Console and SEO tools.

Expected Outcome

- Increase organic traffic and keyword rankings.
- Social Media Marketing (SMO & SMM)

Platforms

- LinkedIn
- Instagram
- Facebook
- YouTube

Responsibilities

- Create monthly content calendars.
- Publish and schedule posts.
- Plan educational, product-focused, BTS,



manufacturing, and promotional content.
- Visit manufacturing and warehouse facilities for content creation.
- Coordinate with designers and videographers.
- Track competitor activities and trends.
- Increase engagement, followers, reach, and impressions.

Expected Outcome

- Strong brand visibility and audience growth.
- Social Media Community Management

Responsibilities

- Respond to all comments, DMs, and customer inquiries.
- Address product-related questions.
- Engage with followers and prospective customers.
- Monitor mentions and brand conversations.
- Improve customer response time.

Expected Outcome

- Higher customer engagement and satisfaction.
- Performance Marketing (Google & Meta Ads)

Responsibilities

- Plan and execute Google Ads, Meta Ads and Remarketing Campaigns.
- Conduct A/B testing.
- Optimize campaigns for conversions.
- Monitor budgets and campaign effectiveness.
- Coordinate with agencies where required.

KPIs

- ROAS
- CPL
- CPC
- CTR
- Conversion Rate
- Email Marketing

Responsibilities

- Create email campaigns for Dealers, Corporate Clients, Existing Customers and Prospective Customers.
- Study best practices within the stationery industry.
- Analyze campaign performance.
- Improve customer retention and engagement.
- WhatsApp Marketing

Responsibilities

- Plan promotional campaigns.
- Share product launches and offers.
- Create customer engagement journeys.
- Generate repeat purchases.




- Shopify Website Management

Responsibilities

- Manage Shopify backend.
- Handle Shopify apps and integrations.
- Upload products and optimize collections.
- Improve website UX and conversion rate.
- Optimize website SEO.
- Coordinate with developers when required.
- Online Reputation Management

Responsibilities

- Increase customer reviews on Google, Amazon, Flipkart, IndiaMART and TradeIndia.
- Monitor brand ratings.
- Respond to customer feedback.
- Improve online reputation.
- Customer Surveys & Market Research

Responsibilities

- Conduct customer satisfaction surveys.
- Gather dealer and retailer feedback.
- Analyze customer behavior.
- Study competitors and industry trends.
- Present actionable recommendations.
- Marketing Material Development

Dealer & Retail Marketing Material:
- Product Catalogues
- Flyers
- Posters
- Counter Display Material
- Dealer Communication Material
- Product Launch Material

Corporate Marketing Material

- Corporate Gifting Catalogues
- Sales Presentations
- Corporate Brochures
- Emailers
- Corporate Campaign Creatives
- Product Proposal Decks

Online Customer Marketing Material

- WhatsApp Offers
- E-commerce Promotions
- Product Launch Campaigns
- Seasonal Offers
- Website Banners
- Landing Pages
- Lead Generation

Responsibilities

- Generate corporate leads through LinkedIn.
- Generate website inquiries through blogs and SEO.
- Support customized notebook and diary business development.
- Work closely with the sales team.
- Analytics & Reporting

Responsibilities

- Monitor Google Analytics, Search Console, Meta Business Suite and Shopify Analytics.
- Track campaign performance.
- Prepare weekly and monthly reports.

- • Provide recommendations for improvement.

📌 Digital Marketing Executive (Mumbai)
🏢 Scholar Stationery
📍 Mumbai