Digital Marketing Executive – SEO, Google Ads & Meta Ads

Company: SafeYatri

Industry: Travel & Mobility / Outstation Cab Booking

Location: Amritsar, Punjab — Hybrid

Experience: 1–3 years

Salary: ₹20,000–₹30,000/month performance incentives

About SafeYatri

SafeYatri is a travel technology company building a smarter, safer and more transparent way to book intercity and outstation travel across India.

We are looking for a hands-on Digital Marketing Executive who can take ownership of customer acquisition through SEO, Google Ads and Meta Ads.

This is not a social-media-only role. Your primary goal will be to help SafeYatri generate qualified leads, bookings and revenue while building strong long-term organic traffic.

What You’ll Do

SEO

- Conduct keyword research for outstation cab, taxi, intercity and shared-cab searches.
- Plan and execute on-page SEO strategies.
- Optimize route-specific landing pages.
- Perform technical SEO audits and identify website issues.
- Improve internal linking, site structure and indexability.
- Manage Google Search Console, sitemap and indexing issues.
- Conduct competitor and SERP analysis.
- Develop and execute off-page SEO and backlink strategies.
- Track keyword rankings, organic traffic and organic conversions.
- Identify opportunities to increase organic leads and bookings.

Google Ads

- Create, manage and optimize Google Search campaigns.
- Build campaigns around routes, destinations and high-intent keywords.
- Conduct keyword, search-term and negative-keyword research.
- Optimize CPC, CTR, conversion rate and CPA.
- Set up and monitor conversion tracking.
- Manage campaign budgets and performance.
- Test ad copy,



keywords and landing pages.
- Continuously optimize campaigns based on actual business results.
- Prepare regular performance reports and actionable insights.

Meta Ads

- Create and manage lead-generation and conversion campaigns.
- Set up retargeting campaigns and audiences.
- Test audiences, creatives and campaign structures.
- Monitor CPL, CTR and conversion rates.
- Optimize campaigns based on lead quality and actual bookings.

Analytics & Reporting

You should be comfortable working with:

- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta Ads Manager
- Google Sheets / Excel
- Conversion tracking and basic funnel analysis

What We’re Looking For

- 1–3 years of practical Digital Marketing experience.
- Strong hands-on experience in SEO and Google Ads.
- Working knowledge of Meta Ads.
- Good understanding of keyword research and search intent.
- Experience with Google Search Console and GA4.
- Understanding of conversion tracking and campaign analytics.
- Ability to analyze data and make practical marketing decisions.
- Basic understanding of landing-page CRO.
- Valuable communication and reporting skills.
- Ability to work independently and take ownership of results.

Good to Have

- Experience in travel, taxi/cab, hotel,



e-commerce or lead-generation businesses.
- Agency experience.
- Experience managing ₹50,000 monthly Google Ads budgets.
- Experience with local/service-area SEO.
- Basic knowledge of HTML and website structure.
- Experience with route-based or location-based SEO.

This Role Is NOT Primarily For

We are not looking for someone whose main expertise is:

- Social media management
- Canva designing
- Content creation
- Reels editing

We need someone who understands:

Traffic → Leads → Bookings → Revenue

How We’ll Measure Success

Your performance will be evaluated based on measurable business outcomes, including:

- Qualified leads generated
- Cost per qualified lead
- Booking conversion rate
- Customer acquisition cost
- Google Ads performance / ROAS
- Organic traffic growth
- Organic leads and bookings
- Keyword growth
- Landing-page conversion rate

Compensation

₹20,000–₹30,000/month, depending on experience and practical skills.

Performance incentives may be provided based on measurable results.

How to Apply

Please share

- Updated CV
- Previous companies/projects you have worked on
- Websites you have worked on
- Google Ads campaigns you have managed
- Approximate monthly ad budgets handled
- SEO results or case studies
- Previous reports/screenshots, with confidential information removed
- Expected salary
- Notice period

Candidates may be asked to complete a short practical assessment before the final interview.

If you are someone who can look at a campaign, understand the numbers, identify what is wrong and actually fix it, we’d like to hear from you.

📌 Digital Marketing Executive (Amritsar)
🏢 SafeYatri
📍 Amritsar