Job Type: Full-Time

Department: Marketing

Experience: 1–3 Years

Industry: Industrial / B2B / Engineering Services

Role Overview

We are looking for a creative, self-driven, and performance-oriented Digital Marketing Executive to manage and strengthen our online presence across multiple digital platforms.

The ideal candidate should be capable of independently handling social media marketing, content creation, graphic designing, video editing, SEO, email marketing, WhatsApp marketing, digital advertising, and lead generation activities.

This role is ideal for someone who combines creative content skills with a results-driven approach and can convert digital marketing activities into measurable business outcomes.

Key Responsibilties

Social Media Marketing

- Manage and grow company profiles across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), Threads, and other relevant platforms.
- Develop and execute monthly social media content calendars aligned with business and marketing objectives.
- Create engaging posts, captions, articles, videos, reels, stories, and industry-focused content.
- Monitor social media engagement, audience growth, reach, and overall brand visibility.
- Maintain consistent brand messaging and visual identity across all digital channels.

Content Marketing & Copywriting

- Create original and engaging marketing content, blogs, articles, case studies, website content, social media copy, and promotional materials.
- Research industry trends, customer pain points, competitors, and relevant topics to develop valuable content.
- Write clear, professional, and audience-focused content without depending on AI-generated copy.
- Develop content that supports brand awareness, customer engagement, SEO, and lead generation.

Graphic Design & Creative Content

- Design professional social media creatives, banners, brochures, presentations, advertisements, infographics, and marketing collateral.
- Maintain consistent branding across all marketing materials.
- Convert marketing ideas and business requirements into visually engaging creatives.
- Use tools such as Canva, Adobe Photoshop, Illustrator, or equivalent design software.

Video Editing & Content Production

- Create and edit short-form and long-form videos for LinkedIn, Instagram Reels, YouTube, and other marketing campaigns.
- Edit promotional videos, service videos, customer-focused content,



educational videos, and corporate content.
- Add captions, transitions, graphics, music, and other elements to improve video engagement.
- Use tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar video editing software.

Performance Marketing & Paid Advertising

- Support and execute digital advertising campaigns through Meta Ads, Google Ads, and LinkedIn Ads.
- Assist with audience targeting, campaign setup, ad creatives, monitoring, and optimization.
- Track campaign performance and identify opportunities to improve reach, leads, conversions, and ROI.
- Coordinate with internal teams to develop landing pages, campaign assets, and promotional materials.

SEO & Website Markerting

- Implement basic SEO practices and on-page content optimization.
- Conduct keyword and competitor research to identify relevant content opportunities.
- Coordinate with the IT/software team for website updates, landing pages, blogs, and campaign-related content.
- Monitor website content and recommend improvements for search visibility and user engagement.

Email & WhatsApp Marketing

- Plan and execute email marketing campaigns, newsletters, promotional campaigns, and customer engagement activities.
- Manage professional WhatsApp Business outreach campaigns.
- Develop relevant campaign content and track delivery, engagement, and response metrics.
- Maintain professional communication standards across all customer outreach channels.

Analytics & Reporting
- Monitor social media, website, email, and advertising performance.
- Track key metrics including reach, engagement, leads, conversions, website traffic, and campaign ROI.
- Prepare monthly digital marketing performance reports.
- Analyze results and recommend strategies to improve marketing performance.

Market & Competitor Research

- Research competitors, industry trends, customer behavior, and emerging digital marketing opportunities.
- Identify new platforms, content formats, and marketing strategies relevant to the business.




- Generate innovative ideas to improve brand visibility, engagement, and lead generation.

Required Skills

- Digital Marketing & Social Media Marketing
- Content Creation & Copywriting
- Creative Writing & Storytelling
- Social Media Management
- Graphic Designing
- Video Editing
- SEO Fundamentals
- Lead Generation
- Email Marketing
- WhatsApp Marketing
- Meta Ads / Facebook Ads
- Google Ads
- LinkedIn Ads
- Digital Analytics & Reporting
- Competitor & Market Research

Design & Video Tools

Graphic Design: Canva, Adobe Photoshop, Adobe Illustrator, or equivalent.

Video Editing: Adobe Premiere Pro, CapCut, DaVinci Resolve, or equivalent.

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, IT, Media, or a related field.
- 1–3 years of experience in Digital Marketing, Social Media Marketing, Content Marketing, or Performance Marketing.
- Freshers with robust practical skills and a relevant portfolio of social media, graphic design, content, or video projects may also apply.
- Experience in B2B, industrial, engineering, manufacturing, or technical marketing will be an added advantage.

KPI

- Social media growth, reach, and engagement
- Qualified lead generation through digital channels
- Content quality and publishing consistency
- Website traffic and SEO performance
- Digital campaign ROI and conversion performance
- Email campaign open, click, and response rates
- WhatsApp outreach and engagement
- Brand visibility and audience growth
- Timely execution of marketing campaigns and content calendar

Ideal candidate The ideal candidate is someone who can think creatively, execute independently, analyze performance, and continuously improve digital marketing activities.

If you are passionate about digital marketing, social media, content creation, graphic design, video editing, and lead generation, and enjoy taking ownership of marketing projects, we would like to hear from you.

Keywords: Digital Marketing Executive | Digital Marketing Specialist | Social Media Executive | Social Media Marketing | Content Marketing | Performance Marketing | SEO | SEM | Lead Generation | LinkedIn Marketing | Meta Ads | Google Ads | Graphic Design | Video Editing | Email Marketing | WhatsApp Marketing | B2B Marketing | Industrial Marketing

📌 Digital Marketing Executive (Hosur)
🏢 laser experts india
📍 Hosur