Digital Marketing & Communications Executive

- Position Details

Position: Digital Marketing & Communications Executive

Department: Communications & Resource Mobilization

Organization: Vidyaranya

Location: Shivajinagar, Bengaluru

Reporting To: General Secretary / Head – Resource Mobilization & Communications

Employment Type: Full-Time

- About the Position

Vidyaranya is seeking a dynamic, creative and results-oriented Digital Marketing & Communications Executive to strengthen the organization’s digital presence, public communications, donor engagement and visibility.

The position will be responsible for developing and implementing digital communication strategies, managing social media platforms, creating compelling content, maintaining website content, promoting Vidyaranya’s programmes and projects, and supporting resource mobilization through effective digital outreach.

The candidate should be passionate about social impact and have strong skills in digital marketing, content creation, social media management, communication and basic analytics.

- Key Responsibilities

A. Digital Marketing & Social Media

- Develop and implement a comprehensive digital marketing and communications plan for Vidyaranya.
- Manage the organization’s social media platforms, including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
- Create and publish regular, engaging and professional posts highlighting Vidyaranya’s programmes, projects, beneficiaries, events and achievements.
- Develop social media campaigns for fundraising, CSR engagement, volunteering, awareness and programme promotion.
- Increase followers, engagement, reach and overall digital visibility of the organization.
- Monitor social media trends and identify opportunities to improve engagement.
- Prepare monthly social media calendars and ensure timely publication of content.

B. Content Creation

- Develop high-quality content for social media, website, newsletters, brochures, presentations and other communication materials.
- Prepare captions, articles, success stories, case studies, project highlights and impact stories.
- Convert programme information into attractive and easy-to-understand digital content.
- Coordinate with programme teams to collect photographs, videos, beneficiary stories, achievements and field updates.
- Ensure all content reflects Vidyaranya’s values, professionalism and social impact.

C. Website Management

- Regularly update website content relating to projects, programmes, events, news, achievements and organisational developments.
- Coordinate with the website developer/vendor for technical updates and improvements.
- Ensure website information is accurate, current and professionally presented.
- Improve website visibility through basic SEO practices.
- Monitor website traffic and prepare periodic performance reports.

D. Photography, Video & Creative Communication

- Coordinate photography and video documentation of important programmes, events and activities.
- Create or coordinate the creation of short videos, reels, interviews, testimonials and project videos.




- Develop creative designs using tools such as Canva or other relevant design software.
- Maintain an organized digital library of photographs, videos, creatives and communication materials.
- Ensure appropriate consent and organizational guidelines are followed when using beneficiary photographs and stories.

E. Fundraising & CSR Communication Support

- Support the Resource Mobilization team by developing digital communication materials for CSR and donor outreach.
- Prepare project presentations, donor stories, campaign materials, fundraising creatives and impact communications.
- Promote fundraising campaigns through appropriate digital channels.
- Develop communication materials showcasing the impact of CSR partnerships and donor support.
- Assist in generating potential donor, CSR and fundraising leads through digital channels.
- Coordinate with the Resource Mobilization team to promote funding requirements and project opportunities.

F. Public Relations & Organizational Communication

- Support communication related to important organizational events, campaigns, partnerships and achievements.
- Prepare press notes, media content and organizational announcements when required.
- Maintain professional communication with external agencies, media representatives, creative agencies and digital service providers.
- Support development of newsletters and periodic organizational updates.
- Ensure consistency in Vidyaranya’s branding, messaging and communication style.

G. Digital Campaigns & Lead Generation

- Plan and execute digital campaigns for specific Vidyaranya projects and fundraising requirements.
- Explore appropriate digital platforms for donor outreach and campaign promotion.
- Track campaign performance, enquiries and leads.
- Coordinate with the Resource Mobilization team to follow up on relevant leads generated through digital activities.
- Experiment with new digital strategies to improve reach, engagement and conversion.

H. Analytics & Reporting

- Monitor social media, website and digital campaign performance.
- Track key indicators such as reach, impressions, engagement, followers, website traffic, enquiries and leads.
- Prepare monthly digital marketing and communications reports.
- Analyse performance and recommend improvements.
- Maintain a database of digital campaigns, content performance and communication activities.
- Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable results, including:

- Growth in social media followers and engagement.
- Improvement in digital reach and visibility.
- Regularity and quality of content published.
- Website updates and improvement in website traffic.
- Number and quality of digital campaigns executed.




- Digital fundraising and donor engagement support.
- Number of relevant leads generated through digital channels.
- Quality and timeliness of photographs, videos, stories and creative materials.
- Monthly reporting and analytics.
- Overall improvement in Vidyaranya’s digital brand presence.
- Qualifications
- Bachelor’s degree in Digital Marketing, Mass Communication, Journalism, Marketing, Public Relations, Media Studies or a related field.
- Additional certification in Digital Marketing, Social Media Marketing, SEO, Google Analytics or Content Marketing will be an advantage.
- 1–4 years of relevant experience in digital marketing, communications, social media management, content creation or a similar role.
- Experience working with an NGO, social-sector organization, CSR organization or development sector will be an advantage.
- Required Skills The candidate should have:
- Excellent written and verbal communication skills.
- Robust English writing and editing skills.
- Good knowledge of social media platforms.
- Knowledge of Canva or similar graphic-design tools.
- Basic knowledge of video editing and reels/short-form video creation.
- Basic understanding of SEO and digital advertising.
- Knowledge of Google Analytics or similar analytics tools.
- Strong photography and visual storytelling skills will be an advantage.
- Good organizational and time-management skills.
- Ability to work independently as well as coordinate with different departments.
- Creativity and an ability to develop new communication ideas.
- Strong interest in social development and NGO activities.
- Personal Attributes The ideal candidate should be:
- Creative and innovative.
- Proactive and self-motivated.
- Responsible and deadline-oriented.
- Professional in communication and conduct.
- Comfortable working with senior management and programme teams.
- Willing to visit project locations when required.
- Able to work in a fast-paced NGO environment.
- Passionate about using digital media to create social impact.
- Coordination & Reporting The Digital Marketing & Communications Executive will work closely with:
- General Secretary
- Resource Mobilization Team
- Programme/Project Teams
- Administration and Accounts Team
- External communication and creative agencies
- CSR partners, donors and other stakeholders, as required The employee shall submit monthly work progress and digital performance reports to the reporting authority.
- Working Responsibilities The position is primarily office-based at Vidyaranya, Shivajinagar, Bengaluru, with visits to project locations, events, meetings or partner locations whenever required for documentation, communication or organizational activities.
- Compensation

Salary will be commensurate with the candidate’s qualification, experience, skills and suitability for the position.

- Application

Interested candidates may submit their updated CV along with samples/links of previous work, including social media pages managed, campaigns created, articles, videos, designs or other relevant digital communication work.

Work Location: In person

📌 Digital Marketing & Communications Executive (Shivajinagar)
🏢 Vidayaranya
📍 Shivajinagar