Avaali is looking for a Social Media Manager to lead our social media strategy and strengthen Avaali's digital presence across LinkedIn and other key platforms. This is a hands-on, growth-focused role where you'll own the complete social media lifecycle—from strategy and content planning to creative development, publishing, community engagement, and performance analytics. You will work closely with the Marketing, Content, Design, Product, and Leadership teams to build Avaali's brand, amplify thought leadership, and drive audience engagement across our enterprise product and service portfolio.

Responsibilities - Own the end-to-end social media strategy across LinkedIn (primary) and other relevant platforms including X (Twitter), YouTube, Instagram, and Facebook.

- Develop and manage quarterly, monthly, and weekly content calendars aligned with Avaali's marketing, branding, and demand generation objectives.
- Create engaging social media content including static creatives, carousels, short-form videos, captions, and campaign assets that align with Avaali's brand guidelines.
- Write compelling, insight-driven copy that effectively communicates Avaali's products, services, customer success stories, and thought leadership.
- Build Avaali's organic brand visibility by increasing third-party mentions, media coverage, customer advocacy, and industry engagement.
- Grow Avaali's and leadership profiles' social presence through audience development, organic engagement strategies, and platform best practices.
- Proactively engage with customers, partners, analysts, industry influencers, and online communities to build relationships and increase brand awareness.
- Drive employee advocacy initiatives by enabling leadership and employees to actively participate in social conversations.




- Monitor and analyze social media performance, providing actionable insights on follower growth, engagement, website traffic, and marketing-qualified leads (MQLs).
- Repurpose blogs, webinars, case studies, newsletters, and long-form content into platform-specific social media assets.
- Track industry trends, competitor activities, platform algorithm updates, and emerging content formats to continuously optimize social media performance.
- Support product launches, webinars, events, campaigns, and other marketing initiatives through effective organic social media execution.

Qualifications - 5+ years of experience managing social media for B2B, SaaS, enterprise technology, or digital transformation organizations.

- Proven experience developing and executing social media strategies that drive audience growth, engagement, and brand awareness.
- Strong copywriting and storytelling skills with the ability to adapt messaging for enterprise technology audiences.
- Experience creating social media content including graphics, carousels, videos, and platform-specific creative assets.
- Robust understanding of LinkedIn's algorithm, organic growth strategies, and B2B social media best practices.
- Experience managing content calendars and coordinating with cross-functional teams to deliver consistent publishing schedules.
- Familiarity with enterprise technology domains such as AI, Automation, Procurement, Digital Workplace,



Enterprise Content Management, Data Management, or Workflow Automation is preferred.
- Ability to interpret analytics and translate social media metrics into actionable marketing recommendations.
- Excellent communication, stakeholder management, and project coordination skills.
- Experience using social media management, design, analytics, and content creation tools is highly preferred.
- Basic video editing and visual content creation skills are an added advantage. Tools & Technologies You Will Use - LinkedIn, X (Twitter), YouTube, Instagram, Facebook
- Social Media Strategy & Content Calendar Management
- Content Writing & Copywriting
- Canva, Adobe Creative Suite, Figma (or similar design tools)
- Short-form Video Creation & Editing
- LinkedIn Analytics, Google Analytics & Social Media Reporting
- Employee Advocacy & Community Management
- Brand Building & Thought Leadership Marketing
- Campaign Performance Analysis & Marketing Analytics
- B2B Marketing, Demand Generation & Digital Marketing About Avaali Solutions Avaali Solutions is a leading enterprise automation and AI company specializing in Intelligent Automation, Enterprise Content Management (ECM), Workflow Automation, OCR, Digital Transformation, Procure-to-Pay (P2P), and Agentic AI solutions. Our products and services help global enterprises streamline business-critical processes across Manufacturing, BFSI, Retail, Healthcare, Government, and Shared Services. As we continue to expand our brand and market presence, we're looking for a creative and results-driven Social Media Manager who can build meaningful engagement, amplify thought leadership, and strengthen Avaali's digital presence across enterprise audiences.

📌 Digital Community Engagement Lead (Bengaluru)
🏢 Avaali Solutions
📍 Bengaluru