19 Aug
|
Caresmith India
|
Mumbai
19 Aug
Caresmith India
Mumbai
Please fill-in your portfolio/ work-samples in this form. (note that submission of this form is mandatory to move forward with your candidature). Form Link- Portfolio Link Key Responsibilities: 1.
Creative Vision and Strategy
- Develop and articulate the creative vision and direction for the brand.
- Translate objectives into compelling visual concepts and strategies.
- Stay updated with current industry trends and creative techniques.
- Ensure that the team's creative work aligns with the brand and meets requirements.
- Team Leadership and Management:
- Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.
- Provide clear creative direction and guidelines to the team members.
- Foster a collaborative and innovative work environment.
- Delegate tasks and responsibilities to team members, ensuring efficient workflow.
- Conduct regular team meetings and reviews to monitor progress and provide feedback.
- Develop the skills and talents of the team through mentorship and training opportunities. 3.
Project Conceptualization and Development:
- Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements.
- Brainstorm creative concepts and ideas.
- Develop storyboards, mood boards, and other visual references to communicate the creative vision.
- Articulate and sell creative concepts to the various internal teams.
- Ensure that the creative concepts align with business goals and brand identity. 4.
Quality Control and Creative Execution:
- Oversee the execution of creative concepts throughout the production process.
- Provide artistic and technical guidance to the team - Review and approve final materials, ensuring high quality and adherence to the creative vision.
- Ensure consistent and impactful visual outcomes.
- Monitor project progress, ensuring that deadlines and client expectations are met.
- Conduct quality control checks to maintain the team's creative standards. 5.
Creative Branding and Marketing
- Collaborate with the marketing team to develop and maintain the brand's creative branding and identity.
- Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials.
- Contribute to marketing campaigns by providing creative insights and concepts. 6.
Collaterals: Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoots, packaging, inserts, etc Must Haves: Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding.
Qualifications - Robust skills in visual strategy, team management and execution
- Experience in managing designers, shoots and creative direction
- Good knowledge of beauty, fitness and personal care industry and trends
- Ability to work independently and collaboratively
- Strong organizational and time management skills
📌 Design Manager (Mumbai)
🏢 Caresmith India
📍 Mumbai