Job Title: Creative Strategist

Location: Mumbai

Compensation- 25,000-35,000 INR

About the Role

We are looking for an experienced Social Media Manager to join our performance-driven marketing agency. You will be responsible for managing end-to-end social media campaigns for multiple clients while acting as the primary point of contact. The role requires a blend of social media strategy, client servicing, content planning, shoot coordination, creative oversight, and performance analysis to ensure successful campaign execution and measurable business growth.

Key Responsibilities

- Develop and execute comprehensive social media strategies aligned with client objectives, brand positioning, target audience, and business goals.
- Build monthly and quarterly content and social media strategies, including content pillars, platform strategy, campaign concepts, and growth initiatives.
- Plan and manage monthly content calendars across platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
- Develop creative concepts and campaign ideas for reels, static posts, carousels, stories, videos, and other social media formats.
- Plan, coordinate, and manage on-ground shoots and content production for clients, including pre-production planning, shot lists, references, scripting, props, locations, and coordination with photographers and videographers.
- Work closely with the creative, content, design, video, and performance marketing teams to ensure shoots and campaigns are executed on time and as per strategy.
- Oversee the content production process from concept development and shoot execution to editing, approvals, and publishing.
- Monitor campaign performance and analyze key metrics such as reach, engagement, impressions, follower growth, website traffic,



leads, and conversions.
- Provide data-driven strategic recommendations to improve content performance, audience engagement, and overall social media growth.
- Lead client meetings, present monthly/quarterly campaign reports, and communicate performance insights and strategic recommendations effectively.
- Act as the primary point of contact for clients, understanding their business objectives and translating them into actionable social media strategies.
- Conduct competitor and industry research to identify content trends, emerging formats, audience opportunities, and campaign ideas.
- Stay updated with social media trends, platform updates, algorithms, creator trends, and emerging content formats.
- Ensure timely delivery of projects while maintaining quality, consistency, and brand guidelines.
- Manage multiple client accounts, campaigns, shoots, and deadlines simultaneously in a fast-paced agency environment.

Requirements

- 2-3 years of experience in social media management, preferably in a digital marketing agency.
- Strong experience in social media strategy, content planning, campaign execution, and brand building.
- Experience managing multiple social media accounts and clients simultaneously.
- Robust understanding of Instagram, Facebook, LinkedIn, X, YouTube, and other relevant platforms.




- Hands-on experience in planning and coordinating social media shoots and content production.
- Strong understanding of content formats, creative storytelling, and what drives engagement across platforms.
- Experience with Meta Business Suite, LinkedIn Campaign Manager, and social media scheduling and analytics tools.
- Excellent communication, presentation, client servicing, and stakeholder management skills.
- Strong analytical mindset with the ability to interpret campaign performance data and convert insights into strategy.
- Ability to manage multiple projects, deadlines, shoots, and cross-functional teams.

Preferred Skills

- Experience developing social media strategies and campaign concepts from scratch.
- Basic understanding of paid social media campaigns and performance marketing.
- Experience with shoot planning, scripting, production coordination, and content direction.
- Familiarity with Canva, Adobe Creative Suite, CapCut, Premiere Pro, or other video editing tools is an added advantage.
- Understanding of influencer marketing and creator-led content is a plus.
- Strong problem-solving, project management, and organizational abilities.
- Ability to identify trends and turn them into creative, brand-relevant social media content.

Why Join Us?
- Work with leading brands across diverse industries.
- Work on end-to-end social media strategies and high-impact campaigns.
- Get exposure to creative shoots, content production, performance marketing, and digital strategy.
- Collaborative and growth-oriented work environment.
- Opportunities for continuous learning and career advancement.
- Exposure to innovative campaigns, emerging social media trends, and new content formats.

📌 Creative Strategist (Mumbai)
🏢 Epigroww Global
📍 Mumbai