Role OverviewWe’re looking for a Content Strategist with 2–3 years of experience, who has worked across different clients, categories and content styles.

You should understand social media, storytelling, internet culture and what makes content perform across D2C brands. This is a hybrid role for someone who can think strategically, execute independently and bring fresh ideas to the table.

Key Responsibilities• Develop content strategy across Instagram, LinkedIn and other relevant platforms.

- Ideate original content concepts, campaigns, content pillars and recurring formats.
- Write strong hooks, scripts, captions and briefs for Reels, UGC, creator content and Meta Ads.
- Develop content specifically for performance marketing and creative testing.
- Build LinkedIn content for the brand and founders.
- Research trends, creators, competitors and consumer behaviour to identify content opportunities.
- Turn customer and market insights into relevant, high-performing content.
- Maintain a strong pipeline of content ideas, hooks and references.
- Analyse content performance and use insights to improve future content.
- Work closely with creators, designers and performance marketing team.
- Use AI tools for research, ideation,



content development and workflow optimisation.

What We’re Looking For• 2–3 years of experience in content strategy, copywriting, social media or a similar role.
- Strong writing, storytelling and ideation skills.
- Strong understanding of social media, trends, hooks and audience behaviour.
- Ability to turn one brief into multiple strong content ideas and angles.
- Comfortable creating content for both organic and paid marketing.
- Strong communication and collaboration skills.
- Valuable understanding of AI tools and how to use them effectively in content workflows.

Bonus: D2C, startup, agency or consumer brand experience.

Portfolio RequiredPlease share a portfolio or examples of previous work, including content or campaigns you have written or developed.

The Ideal CandidateYou should be someone who naturally notices good content, understands why it works, and can apply those learnings without simply copying what everyone else is doing.

Not Looking for

Someone who says

What should I write?

Looking for

Someone who says

Here's the idea. Here's why it'll work. Here's how we should execute it.

📌 Content Strategist (Gurugram)
🏢 Perfotix
📍 Gurugram