About Us

Agrim is India’s largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’re backed by marquee investors and are growing rapid.

With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agriretailers buy and grow their business.

Our culture is rooted in five values: Delivery Excellence, Ownership,

Frugality, Simplicity, and Transparency.

You can read more about us here - click here

Role Overview

We're hiring a Communication Lead to own how Agrim sounds and communicates — everywhere. This role sits across functions: marketing campaigns, product and app messaging, internal and leadership communication,

partner/vendor-facing content, and external communication such as PR and social. You'll set a single, consistent voice for the company and be the person every team comes to when something needs to be written, positioned,

or said Well.

This is a hands-on content role, not a pure strategy seat — you'll write, edit, and ship content yourself.

Key Responsibilities

- Brand Voice & Content Standards
- Define and document Agrim's tone of voice, messaging pillars, and content standards across all

channels
- Act as the final quality check on any external-facing content .
- Build reusable templates and guidelines so category, marketing, and product teams can create





content consistently without bottlenecking through you
- Marketing Content
- Own copy and content for marketing campaigns across push, in-app, WhatsApp/SMS, and paid

channels, working closely with the growth and retention team
- Partner with category teams to ensure campaign messaging reflects category and seasonal context

accurately
- Product & App Communication
- Own in-app messaging, notification copy, and onboarding content in coordination with product

and growth
- External Communication
- Own PR, social, and any public-facing brand content, building relationships with media where

relevant

Ideal Candidate

- 3–6 years in content, communications, brand, or editorial roles, ideally with experience spanning

both B2B marketing content and leadership/internal communication
- A strong, versatile writer — comfortable shifting tone from a punchy campaign Bonus: experience

in B2B, Agri, or e-commerce; familiarity with tools like Web Engage or Mix panel-informed messaging

Why Join Us

At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of India’s most impactful playbooks while working with a mission-driven team solving one of

India’s largest distribution challenges. We are in Gurgaon. This is Work from Office role.

📌 Communication Lead (Gurugram)
🏢 AGRIM
📍 Gurugram