Company: Novara CX (www.novaracx.com)

Location: Remote (India)

Type: Full-time, Founding Team

Compensation: 100% Equity Based

About Us:

Novara CX is an early-stage startup building an AI-powered Customer Experience solution for India's fastest-growing D2C brands. We combine AI chatbots, human agents, and process consulting into a single subscription model.

For a comprehensive understanding, please visit www.novaracx.com.

Where we are right now:

- ✅ A working product (AI chatbot + human agent model)
- ✅ Deep domain expertise—founder led CX
- ✅ A clear, validated problem: D2C brands are bleeding money from refunds, slow responses, and broken CX

What we don't have yet:

- ❌ A large customer base
- ❌ Brand awareness or market position
- ❌ A structured sales pipeline

The reality: We're at Day 1, building from the ground up. The product exists, the problem is real, and the opportunity is massive. What we need is a founding partner who can take us from pre-revenue to a thriving business with real customers and real revenue.

The Opportunity

This is not a job. It's a founding partnership.

You will own Marketing, Business Development, and Revenue Growth from day one. You'll work directly alongside the founder as a true co-builder—not an employee, not an early hire, but a partner with meaningful equity and a seat at the table where every decision is made.

Why join now?

- ? You'll help build a company from Day 1—not join after it's already figured out
- ? Direct impact on strategy, positioning, and company culture
- ? Opportunity to define and build a category (AI-powered CX for D2C brands in India)
- ? Meaningful equity upside
- ?️ Chance to build and lead the entire commercial function as we grow

Your Responsibilities

1. Own Business Development & Sales

- Build and manage a revenue pipeline from scratch
- Identify, reach out to, and close D2C brands as customers
- Lead the entire sales cycle: prospecting → discovery → pitch → close → handoff
- Develop sales playbooks, scripts, and processes
- Build relationships with D2C founders, heads of CX, and e-commerce operators
- Leverage founder networks, communities,



and warm introductions to get first customers
- Validate pricing, packaging, and positioning through real market feedback
- Drive early revenue to achieve product-market fit

2. Build the Marketing Engine

- Develop and execute a go-to-market strategy from scratch
- Build brand positioning and messaging that resonates with D2C founders
- Create case studies, content (guides, videos, LinkedIn posts) that demonstrates expertise
- Drive awareness through LinkedIn, D2C communities, and founder networks
- Build a content engine that generates leads organically
- Represent Novara CX at industry events, webinars, and D2C community meetups
- Turn our early traction into a compelling growth narrative.

3. Shape Strategy & Direction

- Bring customer insights and market feedback to the product team
- Help define our expansion roadmap (D2C first → B2B verticals later)
- Work closely with the founder on positioning, sales materials, partnerships, and pricing
- Help build the company culture and attract future talent
- Play a key role in fundraising—help refine the investor narrative and pitch.

What We're Looking For:

Must-Have:

- Entrepreneurial Mindset: You think like a founder, not an employee. You take ownership, move fast, and figure things out when there's no playbook.
- Proven Sales & BD Experience: 3–5+ years in SaaS sales, agency business development, or partnerships—with real results you can show.
- D2C Industry Knowledge: You understand how D2C brands operate, what their CX pain points are, and how to sell to founders and CX leaders.
- Marketing Expertise: Experience across digital channels, growth experiments, and brand positioning in a startup or agency environment.
- Strong Communication & Negotiation: You can package value clearly and build relationships at all levels.




- Comfort with Ambiguity: You thrive in an early-stage environment where priorities evolve quickly and there's no playbook yet.

Bonus If You Have:

- Existing relationships with D2C brands, Shopify agency founders, or startup communities in India.
- Experience selling AI, SaaS, or marketing technology products
- Track record of taking a startup from pre-revenue to revenue generating.
- Background in CX, customer support, or customer experience operations

What Success Looks Like in the First 60–90 Days

- ✅ First customer deals signed and onboarded
- ✅ A clear sales playbook with target personas, positioning, pricing, and outreach strategy
- ✅ A growing pipeline of warm leads and ongoing conversations
- ✅ A content engine creating consistent awareness and inbound interest
- ✅ Market feedback that refines our positioning and product direction
- ✅ Proof that the model works—real revenue, real customers, real case studies.

What We Offer

Equity

Significant co-founder equity stake that reflects your role as a founding partner.

What You'll Get

- Real ownership in a company with massive upside potential
- Direct influence over product, strategy, and culture
- Opportunity to build and lead the commercial team as we scale
- The chance to build something meaningful in India's booming D2C ecosystem.

Why You Should Consider This

Let's be honest—this is not a job for everyone. You're coming into a pre-revenue startup. There's no salary initially. It's going to be hard work, rejection, and uncertainty.

But if you're someone who:

- Wants to build something from scratch
- Believes in the massive opportunity in AI-powered CX in D2C
- Is tired of being an employee and wants real ownership
- Has the skills to sell but wants to apply them to something you own
- Is ready for the rollercoaster of building a startup

...then this is exactly the prospect you've been waiting for. Novara CX is an equal-opportunity founding team. We're building something meaningful, and we're looking for the right partner to build it with.

If you're that person, let's talk.

📌 Co-Founder (Business Development & Marketing) (India)
🏢 Novara CX
📍 India