Role: Brand Strategist – Study Abroad

Location: Bangalore / Noida

Work Mode: On-site

Experience: 3–6 years

Employment Type: Full-time

Focus: GTM & Brand Building

Key Responsibilities

- Own the GTM strategy for the Study Abroad category from market research to launch and growth.
- Develop brand positioning, messaging, value proposition, and communication strategy.
- Understand students, parents, universities, counsellors, competitors, and market trends.
- Conduct market and competitor research to identify opportunities and differentiation.
- Build and execute integrated campaigns across digital, social, content, partnerships, and events.
- Create the category's brand narrative across the customer journey.
- Work closely with content, performance marketing, creative, admissions, and business teams.
- Identify new growth and customer acquisition channels.
- Track brand/campaign performance and use data and customer insights to improve strategy.
- Build partnerships with education brands, creators, communities, institutions, and ecosystem players.
- Own the brand journey from 0→1 and subsequently scale it.

Candidate Requirements




- 3–6 years of experience in Brand Marketing, Growth Marketing, GTM, Category Marketing, or Strategy.
- Strong understanding of brand building and GTM strategy.
- Experience in Education / EdTech / Study Abroad / Higher Education preferred.
- Proven experience taking a product/category from concept → launch → scale.
- Robust understanding of consumer behaviour, especially students and parents.
- Strategic thinker who is also hands-on with execution.
- Excellent communication, storytelling, and presentation skills.
- Comfortable working in a fast-paced, high-ownership startup environment.
- Strong analytical mindset with the ability to connect brand initiatives to business outcomes.

One-line hiring brief

Looking for a 3–6 year Brand/GTM/Category Marketing professional who has built or launched a consumer-facing product/category from 0→1, ideally in EdTech/Study Abroad, with strong brand strategy, positioning, consumer insights, and hands-on campaign execution experience.

📌 Brand Strategist (Bengaluru)
🏢 Polaris School of Technology
📍 Bengaluru