19 Aug
|
AREF ABDUL SATTAR TEXTILES
|
Hyderabad
19 Aug
AREF ABDUL SATTAR TEXTILES
Hyderabad
Job Location: Hyderabad
Department: Brand & Marketing
Employment Type: Full time
Experience: 2-5 Years
Industry: Retail / Fashion / Textiles
Job Summary
We are looking for an experienced and creative Brand & Marketing Manager to lead our brand-building and marketing initiatives. The ideal candidate will be responsible for developing and executing marketing strategies that strengthen brand visibility, increase customer engagement, and drive business growth across retail and digital channels.
The candidate should have strong experience in brand management, digital marketing, social media, campaign planning, retail marketing, content strategy, and marketing analytics.
Key Responsibilities
- Develop and execute comprehensive brand and marketing strategies aligned with business objectives.
- Manage and strengthen the company's overall brand identity and positioning.
- Plan and execute marketing campaigns across digital, social media, retail, print, outdoor and other relevant channels.
- Develop and manage the social media strategy, including Instagram, Facebook, YouTube and other platforms.
- Plan promotional campaigns for new launches, festivals, offers, seasonal collections and retail events.
- Coordinate with creative agencies, designers, photographers, influencers and other external partners.
- Oversee development of marketing creatives, advertisements, videos, catalogues, promotional materials and other brand assets.
- Develop and manage content calendars and ensure consistent brand communication.
- Drive digital marketing initiatives, including performance marketing, SEO, SEM, email marketing and online campaigns.
- Monitor campaign performance and prepare regular marketing reports and ROI analysis.
- Conduct market and competitor research to identify new marketing opportunities.
- Work closely with the Retail, Sales, E-commerce and Business teams to support revenue growth.
- Plan and execute store-level marketing and visual promotion activities.
- Explore influencer marketing, collaborations, partnerships and other customer acquisition opportunities.
- Manage marketing budgets and ensure effective utilization of marketing spends.
- Ensure all communication follows the company's brand guidelines and visual identity.
- Lead and mentor the marketing team and coordinate with internal stakeholders.
Required Skills
- Brand Management
- Digital Marketing
- Social Media Marketing
- Retail Marketing
- Campaign Management
- Content Strategy
- Performance Marketing
- Influencer Marketing
- Marketing Analytics
- Market Research
- Creative & Agency Management
- Customer Engagement
- Team Management
Candidate Profile
- 2–5 years of relevant experience in Brand Management, Marketing or Digital Marketing.
- Experience in Retail, Fashion, Apparel, Textiles, Lifestyle or FMCG will be preferred.
- Strong understanding of both online and offline marketing channels.
- Creative thinker with strong analytical and execution skills.
- Excellent communication, presentation and stakeholder-management skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of current digital and social media trends.
What We Are Looking For
We are looking for someone who can take ownership of the brand, bring fresh marketing ideas, build strong customer engagement and convert marketing initiatives into measurable business results.
Pay: Up to ₹50,000.00 per month
Work Location: Hybrid remote in Hyderabad, Telangana (Hyderabad District)
📌 Brand Marketing Manager (Hyderabad)
🏢 AREF ABDUL SATTAR TEXTILES
📍 Hyderabad