Company Description Toyo Kombucha is a sustainable beverage brand in India founded by two college friends, Akul and Vidit, who were inspired by kombucha’s taste and health benefits during their travels abroad. The company focuses on offering zero-sugar kombucha as a healthier alternative in a market dominated by high-sugar, high-end beverages. Toyo Kombucha is committed to making kombucha accessible at a price point that allows people to incorporate it into their daily routines.

The brand’s mission is to help individuals take a step toward a better lifestyle through a fizzy glass of valuable bacteria. Today, Toyo Kombucha is reaching more homes across India, promoting wellness and mindful consumption.

Role Description The BDM HORECA role is a full-time, on-site position based in the Greater Delhi Area, focused on driving business growth within the Hotel, Restaurant, and Café (HORECA) segment. Day-to-day responsibilities include identifying and prospecting new HORECA clients, managing and nurturing relationships with key accounts, and negotiating contracts and pricing to support sustainable sales growth. The role involves presenting product offerings, conducting tastings or demonstrations, and educating partners about the health benefits and brand values of Toyo Kombucha.

The BDM will collaborate with sales, marketing,



and operations teams to ensure timely deliveries, effective promotional activities, and strong brand visibility in the HORECA channel. Regular reporting on sales performance, market trends, and competitor activity, along with visiting client locations, will be integral to this position.

Qualifications

- Experience in business development or sales within the beverage, FMCG, or hospitality sector, especially in the HORECA channel.
- Strong relationship-building, negotiation, and account management skills, with the ability to maintain long-term partnerships.
- Solid understanding of market dynamics, customer needs, and basic sales analytics to support data-driven decision-making.
- Excellent communication and presentation skills, with the ability to clearly explain product benefits and brand positioning.
- Self-motivated, goal-oriented approach with the ability to work independently in an on-site, field-focused environment.
- Comfort with frequent local travel within the Greater Delhi Area to meet clients and visit HORECA locations.
- Prior experience promoting health-oriented or premium beverage products is an advantage.
- Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field is preferred.

📌 BDM HORECA (Delhi)
🏢 Toyo Kombucha
📍 Delhi