Business Development Executive (BDE) – Telemarketing

Department: Sales & Business Development

Designation: Business Development Executive – Telemarketing

Location: Pipaliya Pal, Rajkot, Gujarat

Employment Type: Full-time

Experience: 1–3 Years

Reporting To: Sales / Business Development Manager

1. Job Purpose The Business Development Executive – Telemarketing will be responsible for generating and qualifying business opportunities through outbound calling, customer engagement and structured follow-ups.

The role will convert prospective customer databases and marketing-generated leads into qualified business opportunities and sales appointments for the Sales/Business Development team.

2. Key Responsibilities

- Lead Generation & Telemarketing
- Conduct outbound calls to prospective customers, dealers, distributors, contractors and industrial clients.
- Introduce the company, products and solutions in a professional manner.
- Identify customer requirements, applications and potential business opportunities.
- Generate new leads through assigned databases, campaigns, references and market research.
- Qualify leads based on requirement, application, location, purchase timeline and decision-making authority.
- Schedule meetings and calls between qualified prospects and the Sales/Technical team.
- Lead Follow-up & Conversion
- Follow up systematically with prospects and existing enquiries.
- Track quotations, enquiries and pending customer responses.
- Maintain regular communication until the lead is converted, lost or formally closed.
- Identify opportunities for repeat business and cross-selling.
- Ensure qualified leads are not lost due to delayed or missed follow-ups.
- Customer Coordination
- Understand customer requirements and provide approved product information.
- Share catalogues, brochures, presentations and other approved marketing material.
- Coordinate with Sales and Technical teams for product-related queries.




- Maintain professional relationships with prospects and customers.
- Handle basic customer objections and escalate technical/commercial matters appropriately.
- CRM & Reporting
- Record customer interactions, requirements, lead status and follow-up dates in the CRM/ERP.
- Maintain accurate and updated customer databases.
- Avoid duplicate or incomplete lead records.
- Prepare daily and weekly activity reports.
- Track calls, meaningful conversations, qualified leads, appointments and conversions.
- Maintain strict follow-up discipline as per the defined sales process.

3. Required Competencies

- Excellent verbal communication and telephone etiquette.
- Strong listening and questioning skills.
- Persuasive and consultative selling ability.
- Customer-focused approach.
- Strong follow-up and ownership mindset.
- Ability to handle rejection and objections professionally.
- Target-oriented and result-driven approach.
- Positive interpersonal skills.
- Basic negotiation skills.
- Good CRM/ERP and MS Office knowledge.
- Ability to work with structured sales processes and performance targets.

4. Educational Qualification & Experience

Qualification:

- Graduate in any discipline.
- Sales/Marketing qualification will be an advantage.

Experience:

- 1–3 years of experience in telemarketing, inside sales, lead generation or business development.
- Experience in B2B, engineering, manufacturing or industrial products will be preferred.
- Freshers with excellent communication and strong sales aptitude may also be considered.

5. Language Requirements

Gujarati:



Fluent

Hindi: Fluent

English: Good verbal and written communication

6. Behavioural Expectations The candidate is expected to:

- Communicate professionally with customers and colleagues.
- Take complete ownership of assigned leads and follow-ups.
- Maintain accurate CRM records.
- Never provide customers with unverified technical or commercial information.
- Maintain confidentiality of customer and company information.
- Follow the approved sales process and reporting structure.
- Demonstrate discipline, accountability and professional conduct.
- Maintain a positive and solution-oriented approach while handling customer objections.

7. Candidate Profile

We are looking for an energetic, confident and disciplined sales professional who can turn conversations into opportunities.

The ideal candidate should be comfortable with cold calling, customer conversations, lead qualification, CRM updates and continuous follow-up. A strong performer will be someone who understands that telemarketing is not simply about making calls—it is about identifying genuine business potential and creating quality opportunities for the sales team.

8. Career Growth

BDE – Telemarketing

↓

Senior BDE / Inside Sales Executive

↓

Business Development Executive / Manager

↓

Business Development Manager

9. Selection Process

Candidates may be evaluated through:

HR Screening

- Communication & Sales Aptitude Assessment
- Practical Telecalling / Cold-Calling Exercise
- Sales Manager Interview
- Final HR & Management Discussion

Practical assessment: The candidate will be provided with a sample industrial customer profile/database and asked to conduct a 5-minute simulated cold call. Assessment will focus on opening, communication, questioning, requirement identification, objection handling, lead qualification and closing for the next action.

📌 BDE - TeleMarketing (Rajkot)
🏢 SRP Crane Controls India Private
📍 Rajkot