About the RoleEprise is looking for a driven and result-oriented B2B Sales Executive to lead revenue growth across HORECA, institutional, and emerging B2B channels. The ideal candidate will be responsible for building a strong sales pipeline, acquiring new accounts, managing key relationships, and expanding Eprise's footprint into new industry segments. This role demands a hunter mindset combined with strong account management and negotiation skills, suited for candidates with an FMCG or D2C sales background.

Key Responsibilities1. Revenue Generation & Business Development

- Own monthly, quarterly, and annual B2B revenue targets.
- Identify and acquire new B2B customers to build a strong sales pipeline.
- Generate business through cold calling, references, networking, field visits, LinkedIn, industry databases, and other prospecting channels.
- Convert prospects into recurring customers and drive repeat business.
- Develop and execute territory-wise and segment-wise sales plans.

- 2. HORECA SalesBuild Eprise's presence across:

- Hotels
- Restaurants
- Cafés
- Cloud kitchens
- Caterers
- QSRs
- Bakeries
- Food service operators
- Bars, lounges, and hospitality businesses

Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2B offerings.
- Institutional & Current Industry ExpansionExplore opportunities beyond HORECA, including:

- Corporate offices and cafeterias
- Schools and educational institutions
- Hospitals and healthcare institutions
- Co-working spaces
- Travel and transportation
- Events and catering companies
- Retail chains
- Distributors and wholesalers




- Manufacturing and industrial cafeterias
- Other large-volume consumption businesses

Identify new industry segments where Eprise products can create value and develop these channels from scratch.
- Key Account Management
- Build strong relationships with procurement heads, purchase managers, chefs, owners, F&B; managers, and business decision-makers.
- Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase.
- Understand account-level potential and increase share of wallet.
- Ensure high customer retention and develop long-term partnerships.

- Sales Pipeline & CRM Management

- Maintain a healthy and accurate sales pipeline.
- Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders.
- Maintain regular sales reports and forecasts.
- Monitor conversion rates, average order value, customer acquisition cost, and account growth.
- Provide market intelligence and competitor insights to the management team.

- Commercial & Negotiation

- Prepare quotations and commercial proposals.
- Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines.
- Work closely with internal teams to ensure smooth order fulfilment and customer service.




- Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements.

- Market Development

- Map the local B2B market and identify high-potential accounts.
- Track competitor brands, pricing, product offerings, and distribution strategies.
- Identify emerging consumption occasions and industries for Eprise products.
- Suggest recent products, pack sizes, pricing models, and B2B propositions based on customer feedback.

Key Skills & Competencies
- Strong prospecting, cold-calling, and lead generation skills.
- Excellent relationship-building and key account management abilities.
- Strong commercial acumen — quotations, negotiations, pricing structures.
- Proficiency with CRM tools and sales reporting/forecasting.
- Market mapping and competitor analysis skills.
- Excellent communication, presentation, and interpersonal skills.
- Self-driven, target-oriented, and comfortable with extensive field travel.

Qualifications & Experience
- Graduate/MBA in Sales, Marketing, or Business Administration (preferred).
- 3+ years of experience in B2B / HORECA / Institutional / D2C sales, preferably in the FMCG, food & beverage, or hospitality supply industry.
- Proven track record of new account acquisition and revenue target achievement.
- Existing network within HORECA, institutional, or corporate procurement channels is a strong plus.

What We Offer
- Competitive fixed salary with performance-linked incentives.
- Opportunity to build and scale new B2B channels from the ground up.
- Fast-paced, growth-oriented FMCG/D2C environment.

📌 B Sales Executive -FMCG/C (Delhi)
🏢 Éprise
📍 Delhi