B2B Offline Sales

Department-Sales

About Cumin Co.

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine — it’s a ritual of love and connection. We craft tools that honour that belief.

Role Overview

Cumin Co. is looking for an ambitious and execution-focused B2B Offline Sales Manager to build and scale our offline retail network across General Trade (GT) and Modern Trade (MT) channels. This role will be responsible for driving offline expansion, managing distributor and retail relationships, increasing market presence, and building strong retail execution for the brand. The ideal candidate understands retail ecosystems, enjoys field execution, and can independently drive growth across offline channels.

Key Responsibilities

Channel Expansion

● Identify and onboard distributors, dealers, and retail partners across assigned territories

● Expand Cumin Co.’s presence in premium kitchenware stores, lifestyle stores, home retailers, and modern retail chains

● Build strong relationships with distributors and retail partners to drive long-term business growth

● Explore opportunities in regional retail chains and large-format stores

Sales & Business Growth

● Drive primary and secondary sales across GT and MT channels

● Achieve monthly revenue and market expansion targets

● Ensure healthy stock movement and replenishment across retail accounts

● Negotiate commercial terms and close retail partnerships effectively

Market Execution & Visibility





● Conduct regular market visits to monitor product visibility and in-store execution

● Ensure proper merchandising, display placement, and retail branding

● Track competitor activities, pricing trends, and market opportunities

● Coordinate with marketing and operations teams for promotional activities and launches

Distributor & Account Management

● Manage distributor performance and retailer relationships

● Resolve retailer concerns and ensure smooth order fulfilment

● Monitor sales performance, inventory movement, and retail feedback

● Maintain regular reporting and sales tracking

What We’re Looking For

● 2–6 years of experience in offline sales, GT/MT sales, channel sales, or distribution management

● Strong understanding of retail sales and offline market operations

● Experience working with distributors and retail networks

● Excellent communication, negotiation, and relationship-building skills

● Comfortable with field sales and market travel

● Highly ownership-driven and target-oriented mindset Preferred Background

● Experience in consumer brands, kitchenware, homeware, lifestyle, FMCG, or retail-focused businesses

● Familiarity with Modern Trade account management

● Startup experience is a plus

● Strong execution and problem-solving ability

Why Join Cumin Co.

● Opportunity to build and scale a fast-growing premium consumer brand

● Ownership-driven culture with high growth potential

● Exposure to up-to-date retail and premium lifestyle category

● Fast-paced and entrepreneurial work environment

● Meaningful role with direct business impact

📌 B Offline Sales (Delhi)
🏢 Cumin
📍 Delhi