At Glide Brands, we identify, build, and scale premium brands across categories. Belif is one of our esteemed brands. We are dedicated to delivering high-quality skincare products to enhance our customers' beauty and well-being. We are currently seeking a Assistant Marketing Manager from Beauty, Skincare & Personal Care industry with 4+ year of experience. The ideal candidate should have a proven track record in marketing, preferably within the skincare or beauty industry.

Role Overview:

Brand Awareness and Consumer Relationship

- Conceptualize and execute integrated brand strategies, campaigns, media and content that drive brand awareness, consideration, affinity and consumer acquisition for belif.
- Continuously build and strengthen consumer relationships through elevated brand experiences, meaningful engagement and initiatives that drive trial, conversion and retention.
- Identify, develop and translate consumer and skincare insights of the core target audience into relevant brand, communication and activation opportunities.
- Build a strong understanding of the evolving Indian skincare and K-beauty consumer, including routines, concerns, ingredient preferences, trends and purchase drivers.

Brand Custodian

- Create, maintain and enforce belif brand guidelines, ensuring consistency across all consumer touchpoints and marketing channels.
- Act as the key custodian and driver of belif’s brand identity, positioning and communication strategy in India, ensuring the brand remains true to its global DNA while being locally relevant.
- Develop and manage a comprehensive communications strategy spanning brand design, digital and offline media, social media, retail, e-commerce, CRM, PR, influencer marketing and consumer-facing touchpoints.
- Build and strengthen the brand profile through consistent articulation of belif’s Korean heritage, skincare expertise, product efficacy and distinctive brand world.
- Ensure all brand communications and consumer experiences consistently reflect belif’s positioning, tone of voice and visual identity.

Go-to-Market Campaigns & Product Launches

- Conceptualize and execute monthly, seasonal and product-led go-to-market campaigns aligned with brand and business objectives.
- Develop and maintain weekly, monthly and quarterly marketing calendars, campaign trackers and ROI reporting.
- Lead end-to-end marketing plans for new product launches, hero SKU amplification, seasonal campaigns and key commercial moments, from consumer insight and strategy through execution and post-campaign evaluation.




- Identify compelling consumer and category insights that enable belif to build differentiated product stories and a competitive edge within the skincare and K-beauty landscape.
- Work closely with cross-functional teams including sales, e-commerce, creative and global brand teams to ensure timely and effective execution of campaigns and launches.
- Develop clear product communication and storytelling around ingredients, technology, efficacy, skincare benefits and usage rituals to drive consumer understanding and conversion.

Agency, Vendor & Media Management

- Act as the SPOC for all creative, digital, media, influencer, PR, production and activation agencies, along with relevant partners, freelancers and vendors.
- Collaborate with internal and external stakeholders to design, plan and execute integrated brand communications across campaigns, product launches, retail activations, influencer programs and consumer experiences.
- Analyze the effectiveness of brand initiatives and proactively identify opportunities for optimization and alternate strategies to improve reach, engagement and conversion.
- Ensure consistent and cohesive brand communication across all channels in line with belif’s global brand guidelines and local market strategy.

Skincare Marketing & Activations

- Plan, design and execute marketing programs and activations that establish and strengthen belif’s presence within the Indian skincare and K-beauty market.
- Develop category-building initiatives that drive awareness, trial, product education and market share, with a focus on belif’s key skincare categories and hero products.
- Identify relevant opportunities across beauty platforms, retail, e-commerce, influencers, dermatology/skin experts, beauty communities and experiential marketing.
- Create engaging product education and consumer experiences that communicate belif’s product benefits and skincare philosophy in a easy, credible and compelling manner.
- Leverage cultural and beauty trends to ensure belif remains relevant, distinctive and desirable to the Indian consumer.

Social Media Marketing

- Develop, design and execute social media strategies and campaigns that strengthen brand visibility, engagement,



community and consideration.
- Build social storytelling around products, ingredients, skincare concerns, routines, K-beauty rituals, consumer education and brand moments.
- Monitor social, beauty and K-beauty trends and translate relevant trends into culturally relevant content and communication opportunities for belif.
- Partner with social, influencer and content teams to continuously strengthen the brand’s digital presence and engagement.
- Track social media performance and consumer sentiment to identify opportunities for content and communication optimization.

Content Creation

- Own and oversee brand design and content creation across platforms, ensuring alignment with belif’s brand identity, tone of voice and strategic objectives.
- Ideate, plan and execute compelling content across social media, e-commerce, retail, CRM, paid media and other consumer touchpoints.
- Develop content that effectively communicates belif’s product efficacy, ingredients, skincare benefits, Korean heritage and brand philosophy.
- Collaborate with creative teams, agencies, influencers and content creators to produce high-quality visual and written content.
- Develop strong product and campaign storytelling that translates complex skincare and ingredient narratives into accessible and engaging consumer communication.

External & Internal Stakeholder Relations

- Own and oversee brand communication from strategy and briefing through final execution, ensuring all global brand guidelines, business objectives and campaign requirements are met.
- Work closely with global/regional belif teams to ensure local market execution is aligned with global brand strategy while remaining relevant to Indian consumers.
- Establish strong working relationships with internal and external stakeholders to drive efficient execution of marketing initiatives.
- Own agency and vendor coordination, timelines and budget control across key brand initiatives.

Qualifications:

- Bachelor's degree in marketing or related field
- 4+ year of social media marketing experience
- Proficiency in social media and digital advertising
- Passion for skincare and beauty (a plus).
- Strong analytical and data visualization skills.
- Experience with marketing or business analytics tools (Google Analytics, Shopify etc.).
- Excellent communication and writing skills.

Location: Worli, Mumbai (Next to Acharya Atre Chowk Metro Station, Aqua Line)

Working Days: 5 Days a Week + 1 Working Saturday (3rd Saturday of Every Month)

📌 Assistant Marketing Manager, Beauty & Skincare (Mumbai)
🏢 belif skincare
📍 Mumbai