ASSISTANT MANAGER - MARKETING

Role Summary: The Assistant Manager - Marketing - Responsible for driving the company’s growth through well-planned, data-driven marketing strategies and executions. Also involves brand audits, team development, and other targeted initiatives.

Key Responsibilities

- Develop Marketing Strategies: Craft comprehensive marketing strategies aligned with business goals, focusing on Dealer /customer acquisition, brand growth, and engagement
- Campaign Management: Plan and execute multi-channel marketing campaigns across digital, print, and social media platforms, ensuring consistency in messaging and brand voice
- Budgeting & Reporting: Manage the marketing budget effectively, track ROI on campaigns, and report performance metrics to senior management
- Team Leadership :Properly guide team members & monitor their performances timely
- Vendor/Agency Management: Collaborate with vendors & other agencies & ensure the right strategies are planned & executed which will give a impactful results in the market.
- Market Research & Analysis: Conduct research on industry trends, competitor strategies, and customer behavior to adjust marketing tactics and stay ahead of the competition. ( SWOT )
- Content Development:



Oversee the creation of marketing materials, including brochures, presentations, newsletters, blogs, and press releases.
- Brand Management: Ensure brand integrity across all communications and marketing channels.
- Implement effective strategies for selecting right vendors & ensure competitive quotes for all works executing
- Digital Marketing: Leverage SEO, PPC, email marketing, and social media platforms to boost visibility and drive engagement
- Collaborate Cross-functionally: Work closely with the sales team, finance development, and other departments to support business initiatives.
- Act as a custodian for brand-related documents.
- Implement and conduct brand audits on frequent intervals.
- Document intellectual property, trademarks, and regulatory procedures.
- Stay updated on whats happening in the market, especially with competition
- Encourage team participation in branding activities.
- Measure ROI for all type of marketing activities
- Implement targeted branding initiatives for Dealers, Contractors, Masons, and Architects.

Job Types: Full time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Assistant Manager - Marketing (Kochi)
🏢 Kalliyath group
📍 Kochi