About This Role

Adobe Customer Journey Optimizer (CJO/AJO) Architect Responsibilities

Solution Architecture

- Design end-to-end customer journey solutions using Adobe Customer Journey Optimizer (AJO/CJO).
- Define scalable architecture for real-time, omnichannel customer engagement.
- Translate business requirements into technical solution designs and architecture.

Journey Design &

• Orchestration

- Design and implement customer journeys across email, SMS, push notifications, web, and in-app channels.
- Build event-triggered, rule-based, and personalized customer journeys.
- Optimize journey flows to improve customer engagement and conversion.

Adobe Experience Platform (AEP) Integration

- Integrate Customer Journey Optimizer with Adobe Experience Platform (AEP).
- Configure Real-Time Customer Profiles, Identity Service, and audience segmentation.
- Design data ingestion and event streaming pipelines to support journey orchestration.

Personalization &

• Decisioning

- Implement personalized experiences using customer profiles, behavioral data, and business rules.
- Configure decision management and offer strategies for targeted customer interactions.
- Ensure consistent personalization across multiple channels.

Integration &

• APIs

- Integrate CJO with CRM, marketing automation platforms, CMS, analytics tools, and third-party applications.
- Design and implement REST API and event-driven integrations.
- Ensure seamless data flow between enterprise systems.

Technical Leadership

- Provide architectural guidance and best practices for Customer Journey Optimizer implementations.
- Review solution designs, mentor development teams,



and ensure adherence to Adobe implementation standards.
- Support troubleshooting and performance optimization.

Governance &

• Compliance

- Define data governance, consent management, and privacy policies.
- Ensure compliance with regulations such as GDPR, CCPA, and enterprise security standards.
- Establish monitoring, auditing, and operational governance processes.

Performance &

• Optimization

- Optimize journey execution, event processing, and customer segmentation.
- Monitor platform performance and recommend improvements for scalability and reliability.
- Analyze journey metrics and recommend enhancements to improve customer outcomes.

Stakeholder Collaboration

- Work with marketing, business, product, and technical teams to define customer engagement strategies.
- Lead architecture workshops and present solution recommendations to stakeholders.
- Support pre-sales activities, effort estimation, and solution demonstrations when required.

Required Skills

- Adobe Customer Journey Optimizer (AJO/CJO)
- Adobe Experience Platform (AEP)
- Real-Time Customer Data Platform (RT-CDP)
- XDM Schema Design
- Identity Service &

• Profile Service

- Journey Orchestration
- Offer Decisioning
- Audience Segmentation
- Adobe Analytics
- Adobe Target
- REST APIs and Event Streaming
- SQL, JavaScript, or Python
- Cloud Platforms (AWS, Azure, or GCP)

Typical Experience

- 8–15 years of overall IT experience.
- 3–5 years of hands-on experience with Adobe Customer Journey Optimizer (AJO/CJO) and Adobe Experience Platform (AEP).
- Experience designing enterprise-scale omnichannel customer engagement and personalization solutions.

📌 AJO Architect (Chennai)
🏢 Lister Digital
📍 Chennai