Experienc e6–10 Year s

Role Summa ryWe are looking for a results-driven Affiliate Marketing professional to lead and scale our affiliate marketing initiatives. The ideal candidate will have extensive experience in building publisher ecosystems, driving customer acquisition through affiliate channels, managing performance campaigns, and delivering measurable ROI across digital platform s.This role requires strong expertise in affiliate partnerships, mobile app acquisition, campaign optimization, attribution platforms, and cross-functional stakeholder managemen t.

Key Responsibilit iesAffiliate Strategy &

• Publisher Managem

- entDevelop and execute affiliate marketing strategies to drive customer acquisition and revenue grow
- th.Build, manage, and scale a high-performing publisher ecosystem across domestic and international marke
- ts.Identify, onboard, negotiate, and nurture relationships with affiliate partners, networks, agencies, and publishe
- rs.Establish exclusive publisher partnerships to maximize campaign performan

ce.

Performance

Marke

- tingPlan, execute, and optimize affiliate campaigns across multiple acquisition chann
- els.Manage campaigns across Affiliate Networks, OEM, In-App, Programmatic, and Paid Media chann
- els.Drive performance against KPIs including CPI, CPA, CPL, CPS, CAC, ROI, and R
- OAS.Continuously analyze campaign performance and implement optimization strateg

ies.

Campaign

Tracking &

• Attrib

- utionMonitor campaign tracking, attribution, fraud detection, and reporting using Mobile Measurement Partners (M
- MPs).Ensure accurate attribution and campaign measurement across all acquisition chan
- nels.Collaborate with analytics teams to derive actionable insights for campaign improve

ment. Growth &

• User Acqui

- sitionDrive user acquisition strategies for web and mobile applica
- tions.Collaborate with product, marketing,



and creative teams to improve customer journeys and conversion fu
- nnels.Execute experiments to improve customer engagement, retention, and acquisition effic

iency. Reporting &

• An

- alyticsDevelop dashboards and performance reports for lead
- ership.Analyze campaign data to identify growth opportunities and recommend strategic improv
- ements.Track publisher performance and optimize channel effi

ciency.

Stakeholder

Ma

- nagementWork closely with Product, Marketing, Creative, Sales, Analytics, and Technology teams to execute acquisition init
- iatives.Coordinate with external affiliate partners, agencies, and publishers to ensure successful campaign d

elivery. Team L
- eadershipLead, mentor, and develop a high-performing affiliate market
- ing team.Define performance metrics, review campaign execution, and ensure operational ex

cellence. Requi
- red SkillsAffiliate
- MarketingPerformance
- MarketingPublisher
- ManagementUser A
- cquisitionMobile App
- MarketingAffiliat
- e NetworksCampaign Op
- timizationPerformance
- AnalyticsAttribution &
- • TrackingGrowth

- MarketingProgrammatic A
- dvertisingDigital A
- dvertisingTeam
- ManagementStakeholder

ManagementPreferred Tools &
- Platform
- sAppsf
- lyerAd
- justBranch
- Google AdsMeta A
- ds ManagerGoogle
- AnalyticsFirebase
- AnalyticsDSP
- PlatformsProgrammatic
- PlatformsExcel / Goo
- gle SheetsLooker Studio / Tableau (

preferred

)EducationBachelor's degree in Marketing, Business, Engineering, Computer Science, or a related d iscipline.

What Success

- Looks LikeConsistent growth in user acquisition through affiliat
- e channels.Expansion of a high-quality publisher
- ecosystem.Achievement of campaign ROI and acquisiti
- on targets.Strong publisher relationships and long-term pa
- rtnerships.Effective campaign optimization through data-driven decis
- ion-making.Successful leadership and development of the affiliate marketin

g function.

📌 Affiliate Manager (Bengaluru)
🏢 VerSe Innovation
📍 Bengaluru