Location: India

Experience: 8–10 years

Job Level: E3 or E4, based on experience and fit

Role Overview

We are looking for an experienced Account-Based Experience Lead to drive personalized promotional programs for a portfolio of strategic Life Sciences and Healthcare accounts.

The role will own the experience strategy and execution for approximately 10 priority accounts, working closely with sales, account leaders, industry experts, solution teams, and senior leadership to strengthen client relationships, create and accelerate opportunities and support large strategic deals.

Key Responsibilities

Account-Based Experience

- Own the end-to-end ABX strategy for approximately 10 strategic LSH accounts.
- Develop account-specific plans aligned with account priorities, growth objectives, whitespace opportunities and active pursuits.
- Build a strong understanding of each account’s business priorities, stakeholder landscape, industry challenges, technology environment and competitive context.
- Define target personas, buying committees, engagement priorities, and success measures in partnership with sales and account teams.

Personalized Campaigns

- Design and execute one-to-one and one-to-few campaigns for priority accounts.
- Develop tailored messaging, content, executive communications, events, workshops and digital engagement programs.
- Coordinate with content, digital, creative, social media, events and communications teams to deliver integrated campaigns.
- Use account insights, intent signals and stakeholder intelligence to improve campaign relevance and engagement.

Big Deal Support

- Provide support for strategic pursuits and large-deal opportunities.
- Partner with sales, bid, solution, and leadership teams to develop differentiated pursuit campaigns.
- Create personalized executive engagement programs, client workshops, thought leadership, stakeholder communications and targeted digital experiences.
- Support deal progression by building awareness,



strengthening relationships and increasing engagement across the buying committee.
- Develop interventions across the prospect lifecycle, from early-stage influence through deal closure.

Sales and Leadership Collaboration

- Serve as the primary partner for account leaders and sales teams supporting the assigned accounts.
- Conduct regular account reviews to assess priorities, opportunities, campaign progress and next actions.
- Coordinate executive-to-executive engagement between HCLTech leaders and client stakeholders.
- Identify opportunities for client engagement through industry events, roundtables, advisory sessions, innovation workshops and thought leadership initiatives.

Measurement and Optimization

- Define clear objectives and success measures for each account and campaign.
- Track stakeholder engagement, account penetration, campaign performance, opportunity influence, pipeline contribution and deal progression.
- Provide regular reports and insights to sales and marketing leadership.
- Continuously optimize programs based on engagement data, account feedback and business outcomes.

Key Success Measures

- Marketing-influenced pipeline and revenue across the assigned accounts.
- Creation and acceleration of strategic opportunities and large deals.
- Increased engagement with priority stakeholders and buying committees.
- Improved account penetration and identification of whitespace opportunities.
- Number and quality of executive engagements, client meetings, and workshops.
- Successful delivery of personalized account campaigns.




- Strong alignment and satisfaction among sales and account leadership teams.

Required Experience and Skills

- 8–10 years of experience in account-based experience, B2B marketing, field marketing, demand generation or strategic account support.
- Demonstrated experience managing enterprise accounts, complex sales cycles, and large-deal pursuits.
- Experience in the Life Sciences and Healthcare industry is strongly preferred.
- Proven ability to translate account insights and business priorities into personalized experiences.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience working with senior sales leaders, account teams, subject-matter experts and executive leadership.
- Strong campaign management, communication, storytelling and project management capabilities.
- Ability to manage multiple strategic accounts and campaigns simultaneously.
- Strong analytical skills with experience measuring engagement, pipeline influence, campaign performance and business impact.
- Familiarity with CRM, marketing automation, ABM, intent-data and account-intelligence platforms.

Preferred Profile

- Strategic thinker with a strong execution mindset.
- Commercially oriented and focused on measurable business outcomes.
- Comfortable operating in a fast-paced, matrixed organization.
- Strong understanding of enterprise buying groups and complex decision-making processes.
- Proactive and able to build trusted relationships with sales teams and senior stakeholders.
- Capable of balancing long-term account development with immediate deal-support requirements.

Reporting and Key Relationships The role will report to the LSH Marketing Leader and work closely with:

- LSH account and sales leaders
- Strategic deal and pursuit teams
- Industry and solution experts
- Corporate and regional marketing teams
- Content, digital, creative, events, and communications teams

📌 Account Based Marketing Lead (Noida)
🏢 HCLTech
📍 Noida