Role & responsibilities

You will be responsible for managing and growing ROOVIs social media presence, primarily across Instagram, while supporting other relevant platforms.

Your goal will not simply be to increase followers. You will be expected to build brand awareness, engagement, community and ultimately contribute to business growth.

Key Responsibilities

* Develop and execute ROOVIs monthly and weekly social media strategy.

* Build a strong content calendar around products, launches, festivals, trends, occasions and brand storytelling.

* Plan and execute high-quality Instagram Reels, posts, carousels and stories.

* Identify trending formats, sounds, hooks and content opportunities relevant to fashion and jewellery.

* Develop creative concepts for product-led and lifestyle-led content.

* Work closely with the founder, designers, photographers, videographers and creative team to produce content.

* Manage ROOVIs Instagram account end-to-end, including publishing, scheduling, captions, hashtags and content optimization.

* Develop content that communicates ROOVIs design language, craftsmanship, quality and brand personality.

* Build and manage relationships with micro and macro influencers and content creators.

* Identify suitable creators for product seeding, paid collaborations and campaign partnerships.

* Coordinate influencer campaigns from briefing to execution and reporting.

* Track competitor activity and identify emerging trends in the jewellery, fashion and D2C space.

* Monitor social media analytics and continuously improve content based on performance.

* Track metrics such as reach,



engagement, saves, shares, views, follower growth, profile visits and website traffic.

* Collaborate with the performance marketing team to identify high-performing organic content that can potentially be used for paid advertising.

* Manage community engagement through comments, DMs and social interactions.

* Support product launches, festive campaigns, influencer campaigns and major brand activations.

* Bring new ideas every week rather than relying only on a predefined content calendar.

What We Are Looking For

* 2-3 years of experience in social media marketing/content marketing.

* Experience working with a D2C, fashion, jewellery, beauty, lifestyle or consumer brand is highly preferred.

* Strong understanding of Instagram and short-form video content.

* Excellent understanding of Reels, hooks, storytelling and social media trends.

* Strong creative thinking and ability to develop original content ideas.

* Good understanding of influencer marketing and creator collaborations.

* Ability to understand what makes content perform and why.

* Strong communication and coordination skills.

* Ability to work independently and take ownership.

* Comfortable working in a fast-paced startup environment.





* Strong visual sense and understanding of branding.

* Data-oriented mindset you should be comfortable looking at analytics and changing the strategy based on results.

Preferred candidate profile

* Constantly follows Instagram and understands current content trends.

* Can look at a jewellery product and immediately think of 510 different content ideas.

* Understands the difference between content that looks positive and content that performs.

* Has a strong understanding of Indian Gen-Z and millennial consumers.

* Can work directly with creators and influencers.

* Is comfortable being hands-on rather than only delegating work.

* Takes ownership of results instead of simply completing assigned tasks.

* Has examples of social media accounts or campaigns they have personally worked on.

Candidates with demonstrated experience in growing or managing social media for D2C, fashion, jewellery, beauty or lifestyle brands will be preferred.

If you are obsessed with social media, understand content that performs, and want to build a jewellery brand rather than simply manage an Instagram page, we would love to hear from you.

Why Join ROOVI?

* Opportunity to work closely with the founders and build a growing D2C brand.

* High ownership and creative freedom.

* Opportunity to build ROOVIs social media strategy from the ground up.

* Exposure to content, influencers, performance marketing, product launches and brand building.

* Fast-paced startup environment with significant scope for growth.

📌 Social Media Manager (Jaipur)
🏢 Roovi
📍 Jaipur