We are looking for a dynamic and results-oriented Marketing Executive to promote our school, drive student admissions, and counsel parents. The ideal candidate must have a deep understanding of both CBSE and CHSE curricula, excellent interpersonal skills, and a proven track record in educational marketing or admissions.
Key Responsibilities:
- Marketing & Outreach: Plan and execute local marketing campaigns (digital and offline) to promote the school’s CBSE and CHSE streams.
- Lead Generation: Visit local communities, tuition centers, and feeder schools to generate admission inquiries. Run digital ads (Facebook/Google) targeting local parents.
- Parent Counseling: Act as the primary point of contact for prospective parents. Counsel them on the advantages of CBSE vs. CHSE, fee structures, and school facilities to convert inquiries into admissions.
- School Branding: Organize and manage school events, open houses, and PTMs to showcase school infrastructure and academic excellence.
- Follow-ups:
Maintain a CRM/database of prospective students and conduct regular follow-ups via phone, WhatsApp, and email.
- Market Research: Keep track of competing schools' fee structures, facilities, and marketing strategies.
Required Qualifications & Skills:
- Graduate/Postgraduate in Marketing, Business Administration, or Education.
- 2+ years of experience in education marketing, admissions counseling, or school administration.
- In-depth knowledge of CBSE and CHSE curriculum structures and their respective advantages.
- Exceptional communication and presentation skills (Fluency in English, Hindi, and the local language e.g., Odia).
- Empathy and patience to handle parent queries and concerns.
- Basic knowledge of digital marketing and social media management.
Compensation:
Fixed Salary + Attractive Incentives based on admission targets met.