Job Description - Graphic DesignerCompany: Karrot Cosmetics Pvt Ltd

Department: Marketing / Creative

Location: Gurgaon

Reporting To: Marketing Head / Founder

Employment Type: Full-Time ( Mon- Sat )

PLEASE DO NOT APPLY IF YOU ARE LOOKING FOR WORK FROM HOME

Job PurposeThe Graphic Designer will be responsible for creating visually compelling, brand-consistent creatives for Karrot Cosmetics across digital, social media, website, marketplace, packaging, and performance marketing platforms. The role requires a strong understanding of beauty industry aesthetics, premium design language, and conversion-focused creatives.

Key Responsibilities· Design Instagram posts, carousel creatives, reel covers, and story creatives.

· Create high-converting ad creatives for Meta Ads & Google Ads.

· Develop banners for website and marketplace listings.

· Design festival & campaign creatives.

· Create A/B testing creatives for performance marketing campaigns.

· Design landing page graphics & offer banners.

· Design product labels, outer boxes & packaging artwork.

· Maintain premium brand identity (Carrot Orange + Beige/White theme).





· Ensure brand consistency across all platforms.

· Video editing for Instagram Reels (preferred).

· Work closely with marketing & sales team.

· Ensure timely submission of creatives.

Key Performance Indicators (KPIs)· Number of creatives delivered per day/week.

· Ad creative performance contribution (CTR & ROAS impact).

· Brand consistency maintenance.

· On-time delivery rate.

· Engagement rate improvement on social media.

Required Skills· Proficiency in Adobe Photoshop, Illustrator, Canva.

· Basic knowledge of Premiere Pro / CapCut (preferred).

· Strong understanding of typography & color psychology.

· Knowledge of beauty & skincare design aesthetics.

· Understanding of performance marketing creatives.

· Attention to detail.

Qualification & Experience· Bachelor’s Degree / Diploma in Graphic Design or related field.

· min 03 years experience (Beauty / FMCG preferred).

· Robust portfolio mandatory.

· Experience working with D2C brand preferred.

📌 Graphic Designer (Gurugram)
🏢 Karrot Cosmetics Private
📍 Gurugram